WorldCat Identities

Farrell, Mark A.

Works: 1 works in 14 publications in 1 language and 130 library holdings
Publication Timeline
Most widely held works by Mark A Farrell
The market oriented university : transforming higher education by John Davis( Book )

14 editions published between 2016 and 2017 in English and held by 130 WorldCat member libraries worldwide

"The next decade will be transformative for the higher education sector. Government funding is decreasing. Through their marketing activities universities have created the 'student consumer.' The student consumer is prepared to shop around, compare prices and value, and once purchased expects a return on their investment. Disruptive innovations are challenging traditional forms of learning and in many cases are viewed as better alternatives to traditional learning in the classroom. Competition from private educational providers is increasing. Their cost base is lower, and their customer focus is superior. In short, universities around the world are facing a perfect storm. While experts don't expect the higher education sector to collapse under these challenges, they do believe that for some institutions the future looks bleak. If universities are to avoid closures or mergers, they will need to adopt a market-oriented approach. This timely book urges readers to view students as customers and focuses on how universities need to reinvent themselves in order to stay relevant. Striking a difference between market-oriented and marketing, the authors provide various examples of institutions around the world that are making efforts to reposition themselves. Additionally, this book delves into the issue of undervalued faculty, arguing that education practices are in desperate need of being reimagined due to the abundance of MOOCs and adaptive and experiential learning practices within universities these days."--Back cover
Audience Level
Audience Level
  General Special  
Audience level: 0.64 (from 0.64 for The market ... to 0.64 for The market ...)

WorldCat IdentitiesRelated Identities
The market oriented university : transforming higher education
Alternative Names
Farrell, M.

Farrell, Mark A.

English (14)