WorldCat Identities

Dijk, Marcha van

Overview
Works: 1 works in 5 publications in 1 language and 14 library holdings
Roles: Author
Classifications: HD9999.L852, 658.827
Publication Timeline
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Most widely held works by Marcha van Dijk
Luxury fashion management : brand and marketing management in the ever-changing luxury fashion industry by Marcha/van Dijk( Book )

5 editions published in 2009 in English and held by 14 WorldCat member libraries worldwide

Luxury fashion is facing a threat from the mass market. This book examines these changes and looks at the implications for the branding and marketing strategies of luxury fashion brands
 
Audience Level
0
Audience Level
1
  General Special  
Audience level: 0.67 (from 0.67 for Luxury fas ... to 0.67 for Luxury fas ...)

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