WorldCat Identities

Dijk, Marcha van

Works: 1 works in 5 publications in 1 language and 14 library holdings
Roles: Author
Classifications: HD9999.L852, 658.827
Publication Timeline
Most widely held works by Marcha van Dijk
Luxury fashion management : brand and marketing management in the ever-changing luxury fashion industry by Marcha/van Dijk( Book )

5 editions published in 2009 in English and held by 14 WorldCat member libraries worldwide

Luxury fashion is facing a threat from the mass market. This book examines these changes and looks at the implications for the branding and marketing strategies of luxury fashion brands
Audience Level
Audience Level
  General Special  
Audience level: 0.67 (from 0.67 for Luxury fas ... to 0.67 for Luxury fas ...)