WorldCat Identities

Sirieix, Lucie

Overview
Works: 32 works in 52 publications in 2 languages and 370 library holdings
Genres: Academic theses 
Roles: Editor, Other, Author, Opponent, Thesis advisor, Redactor, Publishing director
Classifications: HD1920.5, 658.804
Publication Timeline
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Most widely held works by Lucie Sirieix
Le marketing des produits agroalimentaires by Ph Aurier( Book )

11 editions published between 2004 and 2014 in French and held by 162 WorldCat member libraries worldwide

Marketing de l'agroalimentaire : environnement, stratégies et plans d'action by Ph Aurier( Book )

6 editions published in 2016 in French and English and held by 111 WorldCat member libraries worldwide

"L'industrie agroalimentaire est l'un des premiers secteurs d'activité en France. Le développement d'outils marketing performants est primordial pour accompagner l'évolution des modes de consommation. Illustrée par un cahier couleur et nourrie de nombreux cas d'entreprise, cette 3e édition stimule la réflexion stratégique et aide les prises de décisions opérationnelles." [Source : 4e de couv.]
Agriculture et alimentation en quête de nouvelles légitimités( Book )

4 editions published in 1998 in French and held by 61 WorldCat member libraries worldwide

Les produits agroalimentaires régionaux : approches théoriques et résultats d'études : séminaire, 12 avril 2001, campus ENSA, INRA de Montpellier by organisations, institutions et stratégies d'acteurs (Montpellier) Marchés( Book )

1 edition published in 2002 in French and held by 3 WorldCat member libraries worldwide

Activation of the pattern recognition receptor NOD1 augments colon cancer metastasis by Henry Y Jiang( )

1 edition published in 2020 in English and held by 2 WorldCat member libraries worldwide

La recherche de variété e dans le choix du point de vente : conception et analyse by Lucie Roussel-Sirieix( Book )

2 editions published between 1994 and 1995 in French and held by 2 WorldCat member libraries worldwide

Le rôle de la confiance initiale dans la phase d'établissement de la relation consommateur-marque by Sandrine Sara Ebende Kouedi( )

1 edition published in 2013 in French and held by 2 WorldCat member libraries worldwide

This doctoral research aims to investigate the role of initial trust in the establishment phase of the relationship between consumer and brand. We first conducted an exploratory qualitative study with a sample of 24 subjects. In this study, we opted for a new brand for the interviewees, since it is precisely in this case that the initial trust should be more difficult to establish for the brand. The results of this exploratory study reveal an initial consumer trust towards a new brand which refers to a presumption by the consumer that the new brand is reliable and honest. It is formed from four types of factors: factors related to the brand, to third parties, to individual consumer and to risk perception. In addition, it generates two outcomes that are intention to buy and intention to recommend the brand. We then conducted an online survey among a sample of 421 women to test our research hypotheses. This is done through a questionnaire preceded by a scenario focused on a new brand of anti-wrinkle cream which is designed for research purposes. The results of this study show that: (1) the initial trust towards a new brand is one-dimensional and not two-dimensional concept; (2) some factors positively influence initial trust towards a new brand: the positive perception of word of mouth, point of sale, country of origin and packaging of this brand; (3) other factors negatively influence the initial trust towards a new brand (the perceived high price of this brand) or have no effect on the latter (positive perception of the brand advertising, the propensity to trust, and openness of the consumer); (4) the perceived risk associated with the product category has a moderating effect on the relationship between positive perception of signals emit by companies (the price, country of origin, point of sale, packaging and advertising) and third (word of mouth) on the one hand, and initial trust towards a new brand on the other hand; (5) the initial trust towards a new brand is a determinant of intention to buy and intention to recommend this brand.Keywords: trust, initial trust, brand
When is consumer desire impacted by difficulty of recall? : the effects of the type of information, expectation and time pressure by Richard Huaman Ramirez( )

1 edition published in 2015 in English and held by 2 WorldCat member libraries worldwide

Cette thèse doctorale démontre que la difficulté pour un consommateur de se rappeler ses expériences passées de consommation d'un produit préféré influence son désir. Plus particulièrement, ce travail étudie comment le désir est influencé par le type d'information, sémantique ou épisodique, que l'individu se rappelle sur ses expériences passées de consommation pendant une tâche de rappel difficile, ainsi que par la difficulté attendue de la tâche de rappel et par la pression du temps. Nous avons utilisé une méthode expérimentale et avons conduit trois études empiriques. Les hypothèses ont été testées à partir de données collectées de trois échantillons différents : des consommateurs Péruviens, Chinois et Français. Les participants sont principalement des étudiants universitaires. Un total d'onze scénarios expérimentaux ont été présentés aux participants, incluant divers types de produits (boissons rafraîchissantes, produits hédoniques et activités de loisir). Notre contribution peut aider les professionnels en marketing à agir en prenant en compte le rappel des consommations gratifiantes passées. Afin d'évoquer davantage de désir chez le consommateur, les conditions devraient rendre difficile le fait pour celui-ci de se rappeler ses expériences gratifiantes de consommation passées ; les marketeurs devraient se focaliser notamment sur l'information sémantique des expériences passées et soumettre le consommateur à une pression temporelle. Cette recherche se focalise sur un rappel holistique d'expériences passées et sur le processus de récupération d'information à partir de la mémoire, et confirme la théorie du processus dual de Chaiken et Trope (1998)
La valeur perçue dans l'alimentation santé : conceptualisation et mesure dans une perspective expérientielle by Aina Ravoniarison( )

1 edition published in 2012 in French and held by 2 WorldCat member libraries worldwide

Functional foods are conventional products that contain additional bioactive compound targeting physiological benefits beyond basic nutritional value. Previous research regarding the health nutrition consumption widely focused on the cognitive features of reasoned decisional process to explain consumer acceptance. Bearing on experiential perspective, the purpose of the present study is to provide an in-depth analysis of functional food consumption by exploring the multidimensional approach of consumer perceived value (utilitarian, hedonistic and symbolic). A primary literature review allowed determining the factors which might affect consumption experience (typology of value components, variables related to consumer, product characteristics and personality traits). An exploratory qualitative survey which mixed interviews with diary and questionnaire was carried out in order to verify research proposals. Finally, following an empirical validation of a perceived value scale, an integrative conceptual model was elaborated and tested through a quantitative survey. This explanatory frame highlighted the underlying relationships between the perceived value of functional food consumption, its predictors, its moderators and its effects (repurchasing intention). Results showed that experiential framework gives a relevant insight into the affective pattern of functional food consumption that emerges from an interaction between the consumer and the product
Les effets du label sur la qualité perçue, les relations à la marque et le consentement à payer by Fabienne Chameroy( )

2 editions published in 2013 in French and held by 2 WorldCat member libraries worldwide

This doctoral work is a contribution to understand the effects of third-party seals when they are associated with brands. It focuses more precisely on their effects on the perceived quality, the relationship to brand and the willingness to pay. The determination of the quality and the designation of who is revealing it are historical issues which the foundations can be found in the principles of the Roman law, among the theologians medievalists and more recently in the heart of the theoretical distinction between research, experience and credence goods or characteristics. This thesis led to exceed the brand-buyer dyad and consider that the quality cannot be guaranteed by the single buyer, under certain circumstances. We took anchor on the signal theory with reference to research on brand equity. The third-party seals, as a consequence of the action of a trusted third party, can reduce information asymmetries linked to the difficulty to estimate the quality. Our experience is based on a 4 × 4 between-subjects full factorial design (four brands, without label and three types of third-party seals). A sample of 1005 buyers of a fast-moving consumer good was asked on the internet and face-to-face. The psychometric qualities of the measuring instruments are verified, brand-label interactions are studied by the path analysis and the extent of the willingness to pay is formalized by a zone of price acceptability. A direct effect of third-party seals on dependent variable is measured, but when the brand is taken into account this effect disappears, highlighting a total mediation by the brand. Indirect effects of serial multiple mediation are also underlined; the results differ from one third-party seal to another and depending on the brand to which they are associated. Our results lead to give with caution the importance to the association of a brand with a third-party seal
Mesure des dimensions du terroir et influence sur la qualité perçue et sur les intentions du consommateur vis-à-vis du produit alimentaire et spécificités pour le produit vin by Pascale Ertus( )

1 edition published in 2019 in French and held by 2 WorldCat member libraries worldwide

Le projet de cette recherche est d'identifier les contenus informationnels porteurs de l'évocation du terroir pour envisager leurs effets sur la perception de la qualité et les intentions du consommateur pour les produits alimentaires. Bien que régulièrement mobilisé par le secteur professionnel, ce concept n'était ni consensuel ni explicitement défini du point de vue du consommateur. Le préalable à notre travail, représentant une première contribution, a été de préciser les contours et dimensions du terroir et du produit du terroir dans l'alimentaire. Dès lors, nous avons construit une échelle de mesure psychométrique de la terroirité perçue. Composée de 6 dimensions et de 23 items, elle permet de mesurer les caractéristiques associées au terroir par le consommateur. La seconde contribution du travail est d'évaluer les effets de ce construit global et de chacune des dimensions sur la qualité perçue et sur les intentions du consommateur pour le produit alimentaire du terroir. La troisième contribution est d'avoir pu repérer les principales variables modératrices de ces effets et de pouvoir ainsi envisager des perspectives de recherche. Le vin est un produit spécifique au sein du champ alimentaire français mais il représente aussi le premier produit cité quand les consommateurs pensent aux produits du terroir. La quatrième contribution a consisté à répliquer l'ensemble du travail d'investigation en l'appliquant au cas du produit vin. Outre une structuration différente des dimensions de la terroirité perçue, les conclusions soulignent des différences tant en termes d'effets que de variables modératrices vis-à-vis du produit vin (niveau d'expertise, connaissances et intérêt pour le produit). Mobilisant une approche mixte avec d'une part, des entretiens auprès d'une population appartenant à l'ensemble des régions françaises, et d'autre part, deux collectes par questionnaire auprès d'un échantillon global de 1015 consommateurs en France, ce travail s'appuie tant sur l'utilisation d'outils de recherche innovant en marketing (logiciel d'ADT “Le Trameur”, macro Process de Hayes, 2013), que sur des outils et méthodes robustes connues (AFE, AFC, modèles d'équations structurelles). Au vu des démonstrations des intentions d'efforts accrus, monétaires et comportementaux, pour le produit du terroir, les apports du travail permettent aux acteurs de la filière alimentaire de disposer d'une base clarifiée pour orienter leurs actions tant stratégiques et communicationnelles. Dans le même temps, cette confiance quasi systématique attribuée à la mention au terroir permet d'ouvrir le débat sur la sécurisation des garanties et la légitimité des affirmations commerciales. Face à la profusion d'évocations et de terminologies faisant référence à l'ancrage territorial infra régional, il s'agit en effet d'envisager des politiques publiques de protection et d'information du consommateur pour éviter la possibilité d'abus d'usage de la « mention terroir »
Le marketing dans le secteur agro-alimentaire( )

1 edition published in 2013 in French and held by 1 WorldCat member library worldwide

Cahiers de recherche du CREGO : numéro 7, novembre 2000-janvier 2001 by Centre de recherche en gestion des organisations (Montpellier)( Book )

1 edition published in 2000 in French and held by 1 WorldCat member library worldwide

Perceived probability of food waste: Influence on consumer attitudes towards and choice of sales promotions( )

1 edition published in 2018 in English and held by 1 WorldCat member library worldwide

Abstract: Based on a consumer survey including two experiments with more than 400 French respondents each, this research (1), establishes that consumers' perceived probability of waste has a significant negative effect on consumers' attitude towards promotions and consumers' intention to choose perishable food products (cheese and bread) on sale and (2), highlights skepticism towards the "Buy Two Get One Free later" offer. Recommendations are presented for managers and public policies, in order to reduce households' food waste and prevent consumers from being skeptical towards new promotional mechanisms, a brand and/or, a retailer
Paradoxes of sustainable food and consumer coping strategies: a comparative study in France and Italy( )

1 edition published in 2015 in English and held by 1 WorldCat member library worldwide

Abstract This article aims to study consumer behaviour towards the paradoxes of Sustainable Food (SF). Consumers may perceive various paradoxes today affecting the sustainable marketing offer, e.g. the concept of the sustainable product, its environment and actors offering these products. Consequently, they cope with these perceptions through different strategies. By adapting Mick and Fournier's (1998) model to SF we investigate two main classes of coping mechanism: avoidance strategies and problem-solving strategies. In order to understand what consumers perceive and how they act in everyday life, we conducted semistructured interviews in two specific countries (France and Italy) using two different consumer profiles: 84 non-engaged individuals and 18 consumers who had already engaged in networks supporting local food purchases, such as members of the Association for the Preservation of Local Farming (AMAP) in France and the Solidarity Purchasing Groups (GAS) in Italy. Findings show different combinations of paradoxes and strategies between non-engaged French and Italian consumers. Their discourses highlight the influence of the context and cultural conditions of each country, whereas participants in AMAP and GAS seem to be similar when they evoke paradoxes and the way they act on the basis of a common culture. In conclusion, the article presents contributions to the conceptual framework, the model adaptation and discusses barriers to Sustainable Consumption (SC) in France and Italy
Consumer and fair trade in Australia and France: from comprehension to adoption… by Lucie Sirieix( )

in Undetermined and held by 1 WorldCat member library worldwide

This paper examines the on-pack adoption and associated consumer comprehension of the Fairtrade certification in the context of Australia. In Australia, Fairtrade certification has seen rapid growth in its on-pack adoption on consumer goods. In 2010 sales of Fairtrade certified goods in Australia and New Zealand reached over $AU120 million. However, the region has been slower to adopt the Fairtrade label compared to countries in Europe such as France and the UK. The aim of this paper is to examine consumers’ developing knowledge structures and the claimed effect on purchase intentions of the Fairtrade certification in Australia and to compare and contrast these results against recent research findings from a study in France
Exploring wine list design strategy in French restaurants by Lucie Sirieix( )

in English and held by 1 WorldCat member library worldwide

The aim of this study is to better understand restaurant owners’ strategies when selecting wines to be offered on a wine list. The study is based on a survey with 68 restaurant owners in France, using the Best‐Worst approach. Results show that restaurateurs have in mind a set of strategies underlying wine list design, including: ‘Preference for local wine product’, ‘Tastes good’, ‘Matching wine with food menu’, and ‘Competitive price fit for the price range of food’. More market‐driven strategies such as choosing ‘Popular wines’ or ‘Highly reputed brand’ are not considered to be as important. Further investigations reveal minor differences in the wine menu strategies for different types of restaurant
Compréhension de la contestation de la publicité environnementale : principes et conséquences by Samer Elhajjar( )

1 edition published in 2016 in French and held by 1 WorldCat member library worldwide

This research seeks to analyze the phenomenon of environmental advertising contestation. In effect, there is a shortage of studies on these issues. The objective of this thesis is to explore the contours of the environmental advertising contestation concept while identifying the reasons, the manifestations and the risks associated with it. Three empirical studies, one qualitative and two experimental, show that that there are reasons of contestation related to creative elements of advertisement and discourse advertisements and others linked to advertising medium and confidence of consumer toward the advertising source. Moreover, the manifestations of contestation can range from collective and visible movements to more individual behaviors such as avoidance and the rejection of environmental advertising. In addition, the contestation seems to have a negative impact on consumer buying behavior and on the firm's image. Finally, the results indicate that provocation- a tool used by companies according to literature to avoid contestation- has negative effects on consumers' perceptions and attitudes toward the advertisement. In the light of the obtained results, the limitations of the thesis are outlined and future avenues of research are proposed
Consumer perceptions of eco-friendly vs. conventional wines in Australia by Lucie Sirieix( )

in English and held by 1 WorldCat member library worldwide

Previous research has extensively studied consumer perceptions of organic food, but little is known about consumer perceptions of organic wine. Moreover, most studies focus on organic products, without any comparison with other eco‐friendly products. This paper proposes to partially fill this gap by comparing consumer perceptions of conventional and different eco‐friendly wines in Australia
Consumers' perceptions of individual and combined sustainable food labels: a UK pilot investigation( )

1 edition published in 2012 in English and held by 1 WorldCat member library worldwide

Abstract Consumers are faced with an increasing number of sustainable food labels. These different labels may be complementary or add to the increasing competition of product information in consumers' minds. We investigate: (1) the perceptions that consumers in the UK have about sustainable labels vs. other labels, such as origin or nutrition labels; and (2) consumers' reactions to combinations of different sustainable labels. Overall, the findings from two focus groups conducted in the UK indicate that consumers have positive perceptions of organic and fair trade labels but tend to be sceptical about unfamiliar labels and general claims such as 'climate friendly'. The results also indicate the importance of familiarity, trust and fit between combinations of labels as well as between associating a label with a brand. While the combination of certain labels can enhance the value of a food product, this study also indicates that other label combinations (e.g. private and sustainable label) can detract from a label's value. Implications and recommendations are suggested for managers to counter the image of greenwashing, and for policy makers to facilitate sustainable food choices
 
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Alternative Names
Lucie Sirieix born 1962; VIAF 76462322

Lucie Sirieix schrijver

Roussel, Lucie, 1962-....

Roussel Sirieix, Lucie, 1962-....

Siriex, Lucie.

Languages
French (31)

English (8)