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Public relations and communication management in Europe : a nation-by-nation introduction to public relations theory and practice /

Author: edited by Betteke van Ruler, Dejan Ver�ci�c. ; ; Betteke van Ruler
Publisher: Berlin ; New York : Mouton de Grouter, ©2004.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach.
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Genre/Form: Electronic books
Cross-cultural studies
Études transculturelles
Additional Physical Format: Print version:
<>.
Berlin ; New York : Mouton de Grouter, ©2004
(DLC) 2004045794
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: edited by Betteke van Ruler, Dejan Ver�ci�c. ; ; Betteke van Ruler
OCLC Number: 1045509229
Description: 1 online resource (xiii, 502 pages)
Contents: Table of contents; Acknowledgements; Foreword; Overview of public relationsand communication management in Europe; Austria; Belgium; A constructivistic approach to public relations; Bosnia-Herzegovina; Bulgaria; Croatia; Estonia; Finland; The reflective paradigm of public relations; France; Germany; Greece; Hungary; Ireland; The transitional approach to public relations; Italy; Malta; The Netherlands; Norway; Poland; The public sphere as central concept of public relations; Portugal; Russia; Serbia and Montenegro(The Federal Republic of Yugoslavia); Slovakia; Slovenia

Abstract:

The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach.

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