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Genre/Form: | Electronic books Cross-cultural studies Études transculturelles |
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Additional Physical Format: | Print version: <>. Berlin ; New York : Mouton de Grouter, ©2004 (DLC) 2004045794 |
Material Type: | Document, Internet resource |
Document Type: | Internet Resource, Computer File |
All Authors / Contributors: |
edited by Betteke van Ruler, Dejan Ver�ci�c. ; ; Betteke van Ruler |
OCLC Number: | 1045509229 |
Description: | 1 online resource (xiii, 502 pages) |
Contents: | Table of contents; Acknowledgements; Foreword; Overview of public relationsand communication management in Europe; Austria; Belgium; A constructivistic approach to public relations; Bosnia-Herzegovina; Bulgaria; Croatia; Estonia; Finland; The reflective paradigm of public relations; France; Germany; Greece; Hungary; Ireland; The transitional approach to public relations; Italy; Malta; The Netherlands; Norway; Poland; The public sphere as central concept of public relations; Portugal; Russia; Serbia and Montenegro(The Federal Republic of Yugoslavia); Slovakia; Slovenia |
Abstract:
The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach.
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