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Public relations and communication management in Europe : a nation-by-nation introduction to public relations theory and practice /

Author: edited by Betteke van Ruler, Dejan Ver�ci�c. ; ; Betteke van Ruler
Publisher: Berlin ; New York : Mouton de Grouter, ©2004.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach.
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Genre/Form: Electronic books
Cross-cultural studies
Études transculturelles
Additional Physical Format: Print version:
<>.
Berlin ; New York : Mouton de Grouter, ©2004
(DLC) 2004045794
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: edited by Betteke van Ruler, Dejan Ver�ci�c. ; ; Betteke van Ruler
OCLC Number: 1045509229
Description: 1 online resource (xiii, 502 pages)
Contents: Table of contents; Acknowledgements; Foreword; Overview of public relationsand communication management in Europe; Austria; Belgium; A constructivistic approach to public relations; Bosnia-Herzegovina; Bulgaria; Croatia; Estonia; Finland; The reflective paradigm of public relations; France; Germany; Greece; Hungary; Ireland; The transitional approach to public relations; Italy; Malta; The Netherlands; Norway; Poland; The public sphere as central concept of public relations; Portugal; Russia; Serbia and Montenegro(The Federal Republic of Yugoslavia); Slovakia; Slovenia

Abstract:

The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach.

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<http:\/\/experiment.worldcat.org\/entity\/work\/data\/1044587749#Person\/ruler_betteke_van_1948<\/a>> # Betteke van Ruler<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Person<\/a> ;\u00A0\u00A0\u00A0\nschema:birthDate<\/a> \"1948<\/span>\" ;\u00A0\u00A0\u00A0\nschema:familyName<\/a> \"Ruler<\/span>\" ;\u00A0\u00A0\u00A0\nschema:givenName<\/a> \"Betteke van<\/span>\" ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Betteke van Ruler<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/1044587749#Place\/berlin<\/a>> # Berlin<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Place<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Berlin<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/1044587749#Place\/europe<\/a>> # Europe.<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Place<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Europe.<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/1044587749#Topic\/public_relations<\/a>> # Public relations<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Public relations<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/1044587749#Topic\/public_relations_europe<\/a>> # Public relations--Europe<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Public relations--Europe<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/1044587749#Topic\/relations_publiques<\/a>> # Relations publiques<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Relations publiques<\/span>\"@fr<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
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<http:\/\/id.loc.gov\/vocabulary\/countries\/gw<\/a>>\u00A0\u00A0\u00A0\u00A0a \nschema:Place<\/a> ;\u00A0\u00A0\u00A0\ndcterms:identifier<\/a> \"gw<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
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Content-negotiable representations<\/p>\n