100 things every designer needs to know about people (Book, 2020) [WorldCat.org]
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100 things every designer needs to know about people

Author: Susan Weinschenk
Publisher: [San Francisco] : Peachpit Press/New Riders, [2020] ©2020
Series: Voices that matter.
Edition/Format:   Print book : English : Second editionView all editions and formats
Summary:
"We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With this book you'll  Read more...
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Details

Genre/Form: Instructional and educational works
Handbooks and manuals
Document Type: Book
All Authors / Contributors: Susan Weinschenk
ISBN: 9780136746911 0136746918
OCLC Number: 1175540164
Notes: Previous edition: 2011.
Description: xi, 243 pages : illustrations (chiefly color), color maps ; 24 cm.
Contents: How people see --
How people read --
How people remember --
How people think --
How people focus their attention --
What motivates people --
People are social animals --
How people feel --
People make mistakes --
How people decide.
Series Title: Voices that matter.
Other Titles: One hundred things every designer needs to know about people
Hundred things every designer needs to know about people
Responsibility: Susan M. Weinschenk, Ph.D.

Abstract:

"We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With this book you'll design more intuitive and engaging apps, software, websites and products that match the way people think, decide and behave. Increase the effectiveness of your products. Apply psychology and behavioral science to your designs. Here are some of the questions this book will answer: What grabs and holds attention. What makes memories stick? What is more important, peripheral or central vision? Can you predict the types of errors people will make? What is the limit to someone's social circle? What line length for text is best? Are some fonts better than others? These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick." -- ONIX annotation.

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