Front cover image for Encyclopedia of sports management and marketing. Vol.1, A-E

Encyclopedia of sports management and marketing. Vol.1, A-E

This title introduces, on the management side, principles and procedures of economics, budgeting and finance, and on the marketing side, the marketing of sport and sport-related products and using sports as a platform for marketing non-sports products
Print Book, English, c2011
SAGE, Los Angeles, [Calif.], c2011