17th Paul D. Converse Symposium (Book, 2010) [WorldCat.org]
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17th Paul D. Converse Symposium

Author: Cele Otnes; William Qualls; American Marketing Association.
Publisher: Chicago, IL : American Marketing Association, 2010.
Series: Proceedings series (American Marketing Association)
Edition/Format:   Print book : Conference publication : English
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Genre/Form: Conference papers and proceedings
Congresses
Material Type: Conference publication
Document Type: Book
All Authors / Contributors: Cele Otnes; William Qualls; American Marketing Association.
ISBN: 0877573395 9780877573395
OCLC Number: 604920266
Description: xiv, 151 pages : illustrations, portrait ; 23 cm.
Contents: Life in the slow lane / Joseph W. Alba --
Caveat professor: a tribute to Joseph W. Alba / Lisa E. Bolton --
A New mountain to climb / Leonard L. Berry --
Exploring the health service ecosystem: a tribute to Leonard Berry / Robert F. Lusch --
Some personal reflections on behavior pricing research / Kent B. Monroe --
Going beyond perceived economc value: a tribute to Kent Monroe / Lan Xia --
Programmatic, programmatically nonprogrammatic and beyond: reflections on the role of collaboration, serendipity, and strategic windows in my research pursuits / P. Rajan Varadarajan --
On pluralistic scholarship: a comment on the research of P. Rajan Varadarajan / Sundar Bharadwaj --
The Gaps model and SERVQUAL: reflections and extensions / Valarie A. Zeithaml --
Valarie Zeithaml: leadership, impact and significance in service research / Mary Jo Bitner.
Series Title: Proceedings series (American Marketing Association)
Other Titles: Seventeenth Paul D. Converse Symposium
Responsibility: edited by Cele Otnes and William Qualls.

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