Front cover image for Predictably irrational : the hidden forces that shape our decisions

Predictably irrational : the hidden forces that shape our decisions

Dan Ariely (Author)
An evaluation of the sources of illogical decisions explores the reasons why irrational thought often overcomes level-headed practices, offering insight into the structural patterns that cause people to make the same mistakes repeatedly
Print Book, English, 2008
Harper, New York, NY, 2008
Informational works
xxii, 280 pages : illustrations ; 23 cm
9780061353239, 9780007256525, 9780007256532, 9780062018205, 006135323X, 0007256523, 0007256531, 0062018205
1. The truth about relativity : why everything is relative, even when it shouldn't be
2. The fallacy of supply and demand : why the price of pearls, and everything else, is up in the air
3. The cost of zero cost : why we often pay too much when we pay nothing
4. The cost of social norms : why we are happy to do things, but not when we are paid to do them
5. The influence of arousal : why hot is much hotter than we realize
6. The problem of procrastination and self-control : why we can't make ourselves do what we want to do
7. The high price of ownership : why we overvalue what we have
8. Keeping doors open : why options distract us from our main objective
9. The effect of expectations : why the mind gets what it expects
10. The power of price : why a 50-cent aspirin can do what a penny aspirin can't
11. The context of our character, part I : why we are dishonest, and what we can do about it
12. The context of our character, part II : why dealing with cash makes us more honest
13. Beer and free lunches : what is behavioral economics, and where are the free lunches?