The process and effects of mass communication

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The nature of communication between humans / Wilbur Schramm

Media and messages of mass communication

Introduction : Media as communication institutions

Mass media as social systems / Melvin L. Defleur

The structure and function of communication in society / Harold D. Lasswell

The medium is the message / Marshall McLuhan

From news-gathering to news-making: a flood of pseudo-events / Daniel J. Boorstin

The Negro and the news: a case study / William L. Rivers

The unique perspective of television and its effect: a pilot study / Kurt Lang and Gladys Engel Lang

Audiences of mass communication

Introduction: The nature of an audience

Communications research and the concept of the mass / Eliot Freidson

Selective exposure to information: a critical review / David O. Sears and J.L. Freedman

Perceiving the world / David Krech and Richard S. Crutchfield

The world outside and the pictures in our heads / Walter Lippmann

The evasion of propaganda: how prejudiced people respond to anti-prejudice propaganda / Eunice Cooper and Marie Jahoda

They saw a game: a case study / Albert H. Hastorf and Hadley Cantril

The indexing process in communication / Percy H. Tannenbaum

The obstinate audience: the influence process from the point of view of social communication / Raymond A. Bauer

The nature of communication effects / Donald F. Roberts

Introduction: Approaches to the study of mass communication effects: attitudes and information

Processes of opinion change / Herbert C. Kelman

Some principles of mass persuasion: selected findings of research on the sale of U.S. war bonds / Dorwin Cartwright

Some reasons why information campaigns fail / Herbert H. Hyman and Paul B. Sheatsley

The effect of presenting "one side" versus "both sides" in changing opinions on a controversial subject / Carl I. Hovland, Arthur A. Lumsdaine, and Fred D. Sheffield

The impact of television advertising: learning without involvement / Herbert E. Krugman

Reconciling conflicting results derived from experimental and survey studies of attitude change / Carl I. Hovland. Social effects

Introduction: Social consequences of mass communications

Communication in crisis / Wilbur Schramm

Mass communication, popular taste, and organized social action / Paul F. Lazarsfeld and Robert K. Merton

The invasion from Mars / Hadley Cantril

Children's learning from the mass media / Donald F. Roberts and Wilbur Schramm

The effect of media violence on social learning / Alberta E. Siegel

Public opinion and politics

Introduction: Mass communications, public opinion, and politics

The significance of communication / Charles H. Cooley

Political processes: the role of the mass media / Bernard R. Berelson, Paul F. Lazarsfeld, and William N. Mcphee

The mass media and voting / Kurt Lang and Gladys Engel Lang

The debates in the light of research: a survey of surveys / Elihu Katz and Jacob J. Feldman

Innovation and change

Introduction: Communication, innovation, and change

The social itinerary of technical change: two studies of the diffusion of innovation / Elihu Katz

Research needed on adoption models / Joe M. Bohlen

Motivation, communications research, and family planning / M. Brewster Smith

Campaigns, communications, and development in communist China / Frederick T.C. Yu

Toward a communication theory of modernization: a set of considerations / Daviel Lerner

The technological future of mass communication

Introduction: Implications of the new communication technology

The social effects of communication technology / Herbert Goldhammer

Beyond Babel: the century of the communications satellite / Arthur C. Clarke