Front cover image for The process and effects of mass communication

The process and effects of mass communication

Wilbur Schramm (Editor), Donald F. Roberts (Editor)
Print Book, English, ©1971
Revised edition; Second edition View all formats and editions
University of Illinois Press, Urbana, ©1971
ix, 997 pages : illustrations ; 24 cm
9780252001970, 0252001974
The nature of communication between humans / Wilbur Schramm
Media and messages of mass communication
Introduction : Media as communication institutions
Mass media as social systems / Melvin L. Defleur
The structure and function of communication in society / Harold D. Lasswell
The medium is the message / Marshall McLuhan
From news-gathering to news-making: a flood of pseudo-events / Daniel J. Boorstin
The Negro and the news: a case study / William L. Rivers
The unique perspective of television and its effect: a pilot study / Kurt Lang and Gladys Engel Lang
Audiences of mass communication
Introduction: The nature of an audience
Communications research and the concept of the mass / Eliot Freidson
Selective exposure to information: a critical review / David O. Sears and J.L. Freedman
Perceiving the world / David Krech and Richard S. Crutchfield
The world outside and the pictures in our heads / Walter Lippmann
The evasion of propaganda: how prejudiced people respond to anti-prejudice propaganda / Eunice Cooper and Marie Jahoda
They saw a game: a case study / Albert H. Hastorf and Hadley Cantril
The indexing process in communication / Percy H. Tannenbaum
The obstinate audience: the influence process from the point of view of social communication / Raymond A. Bauer
The nature of communication effects / Donald F. Roberts
Introduction: Approaches to the study of mass communication effects: attitudes and information
Processes of opinion change / Herbert C. Kelman
Some principles of mass persuasion: selected findings of research on the sale of U.S. war bonds / Dorwin Cartwright
Some reasons why information campaigns fail / Herbert H. Hyman and Paul B. Sheatsley
The effect of presenting "one side" versus "both sides" in changing opinions on a controversial subject / Carl I. Hovland, Arthur A. Lumsdaine, and Fred D. Sheffield
The impact of television advertising: learning without involvement / Herbert E. Krugman
Reconciling conflicting results derived from experimental and survey studies of attitude change / Carl I. Hovland. Social effects
Introduction: Social consequences of mass communications
Communication in crisis / Wilbur Schramm
Mass communication, popular taste, and organized social action / Paul F. Lazarsfeld and Robert K. Merton
The invasion from Mars / Hadley Cantril
Children's learning from the mass media / Donald F. Roberts and Wilbur Schramm
The effect of media violence on social learning / Alberta E. Siegel
Public opinion and politics
Introduction: Mass communications, public opinion, and politics
The significance of communication / Charles H. Cooley
Political processes: the role of the mass media / Bernard R. Berelson, Paul F. Lazarsfeld, and William N. Mcphee
The mass media and voting / Kurt Lang and Gladys Engel Lang
The debates in the light of research: a survey of surveys / Elihu Katz and Jacob J. Feldman
Innovation and change
Introduction: Communication, innovation, and change
The social itinerary of technical change: two studies of the diffusion of innovation / Elihu Katz
Research needed on adoption models / Joe M. Bohlen
Motivation, communications research, and family planning / M. Brewster Smith
Campaigns, communications, and development in communist China / Frederick T.C. Yu
Toward a communication theory of modernization: a set of considerations / Daviel Lerner
The technological future of mass communication
Introduction: Implications of the new communication technology
The social effects of communication technology / Herbert Goldhammer
Beyond Babel: the century of the communications satellite / Arthur C. Clarke