Nudge : improving decisions using the architecture of choice
Offering a groundbreaking study of the application of the science of choice, a guide that uses colorful examples from all aspects of life demonstrates how it is possible to design environments that make it more likely for us to act in our own interests.
pages cm
9780300122237, 0300122233
214306339
| Acknowledgments | ix | ||||
| Introduction | 1 | (16) | |||
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| 17 | (23) | |||
| 40 | (13) | |||
| 53 | (19) | |||
| 72 | (9) | |||
| 81 | (22) | |||
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| 103 | (15) | |||
| 118 | (14) | |||
| 132 | (13) | |||
| 145 | (14) | |||
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| 159 | (16) | |||
| 175 | (8) | |||
| 183 | (16) | |||
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| 199 | (8) | |||
| 207 | (8) | |||
| 215 | (14) | |||
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| 229 | (7) | |||
| 236 | (16) | |||
| 252 | (3) | |||
| Notes | 255 | (8) | |||
| Bibliography | 263 | (20) | |||
| Index | 283 |