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The 22 immutable laws of branding : how to build a product or service into a world-class brand

Author: Al Ries; Laura Ries
Publisher: [S.l.] : PerfectBound, ©2002.
Edition/Format:   eBook : Document : EnglishView all editions and formats
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Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Al Ries; Laura Ries
ISBN: 0060085177 9780060085179
OCLC Number: 818976287
Notes: This edition combines The 22 immutable laws of branding and The 11 immutable laws of Internet branding with added illustrations and text.
Description: 1 online resource (xvi, 235 p. :) : ill
Other Titles: Twenty-two immutable laws of branding
Responsibility: Al Ries and Laura Ries.

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