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The 22 immutable laws of marketing : violate them at your own risk

Author: Al Ries; Jack Trout
Publisher: New York, NY : HarperCollins, 1994, ©1993.
Edition/Format:   Print book : English : 1st pbk. edView all editions and formats
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Document Type: Book
All Authors / Contributors: Al Ries; Jack Trout
ISBN: 0887306667 9780887306662
OCLC Number: 1004798382
Notes: Reprint. Originally published: New York : HarperBusiness, 1993.
Includes index.
Description: xii, 143 pages : illustrations ; 21 cm
Other Titles: Twenty-two immutable laws of marketing
Responsibility: Al Ries and Jack Trout.

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