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<TABLE CELLSPACING=0 CELLPADDING=0><TR><TD>Foreword by Jim Alling, president, Starbucks U.S. Business</TD><TD WIDTH=40></TD><TD VALIGN=TOP>vii</TD><TD></TD></TR><TR><TD>Acknowledgments</TD><TD WIDTH=40></TD><TD VALIGN=TOP>xi</TD><TD></TD></TR><TR><TD>Introduction</TD><TD WIDTH=40></TD><TD VALIGN=TOP>1</TD><TD VALIGN=TOP>(18)</TD></TR><TR><TD>PRINCIPLE 1: Make It Your Own</TD><TD WIDTH=40></TD><TD VALIGN=TOP>19</TD><TD VALIGN=TOP>(28)</TD></TR><TR><TD>PRINCIPLE 2: Everything Matters</TD><TD WIDTH=40></TD><TD VALIGN=TOP>47</TD><TD VALIGN=TOP>(34)</TD></TR><TR><TD>PRINCIPLE 3: Surprise and Delight</TD><TD WIDTH=40></TD><TD VALIGN=TOP>81</TD><TD VALIGN=TOP>(28)</TD></TR><TR><TD>PRINCIPLE 4: Embrace Resistance</TD><TD WIDTH=40></TD><TD VALIGN=TOP>109</TD><TD VALIGN=TOP>(42)</TD></TR><TR><TD>PRINCIPLE 5: Leave Your Mark</TD><TD WIDTH=40></TD><TD VALIGN=TOP>151</TD><TD VALIGN=TOP>(24)</TD></TR><TR><TD>A Final Word</TD><TD WIDTH=40></TD><TD VALIGN=TOP>175</TD><TD VALIGN=TOP>(8)</TD></TR><TR><TD>Bibliography</TD><TD WIDTH=40></TD><TD VALIGN=TOP>183</TD><TD VALIGN=TOP>(12)</TD></TR><TR><TD>Reader's Guide</TD><TD WIDTH=40></TD><TD VALIGN=TOP>195</TD><TD VALIGN=TOP>(6)</TD></TR><TR><TD>Index</TD><TD WIDTH=40></TD><TD VALIGN=TOP>201</TD><TD></TD></TR></TABLE>

The Starbucks experience : 5 principles for turning ordinary into extraordinary