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<TABLE CELLSPACING=0 CELLPADDING=0><TR><TD>Preface</TD><TD WIDTH=40></TD><TD VALIGN=TOP>xi</TD><TD></TD></TR><TR><TD>Acknowledgments</TD><TD WIDTH=40></TD><TD VALIGN=TOP>xiii</TD><TD></TD></TR><TR><TD>Introduction</TD><TD WIDTH=40></TD><TD VALIGN=TOP>xvii</TD><TD></TD></TR><TR><TD>Abbreviations</TD><TD WIDTH=40></TD><TD VALIGN=TOP>xxviii</TD><TD></TD></TR><TR><TD><TABLE CELLSPACING=0 CELLPADDING=0><TR><TD WIDTH=20></TD><TD>Part I---The Growth of Florida's Orange Juice Industry</TD></TR></TABLE></TD><TD WIDTH=40></TD></TR><TR><TD><TABLE CELLSPACING=0 CELLPADDING=0><TR><TD WIDTH=40></TD><TD>The Seeds of Florida's Sunshine Tree</TD></TR></TABLE></TD><TD WIDTH=40></TD><TD VALIGN=TOP>3</TD><TD VALIGN=TOP>(8)</TD></TR><TR><TD><TABLE CELLSPACING=0 CELLPADDING=0><TR><TD WIDTH=40></TD><TD>The Twentieth-Century Squeeze</TD></TR></TABLE></TD><TD WIDTH=40></TD><TD VALIGN=TOP>11</TD><TD VALIGN=TOP>(14)</TD></TR><TR><TD><TABLE CELLSPACING=0 CELLPADDING=0><TR><TD WIDTH=40></TD><TD>The Power of Promotion</TD></TR></TABLE></TD><TD WIDTH=40></TD><TD VALIGN=TOP>25</TD><TD VALIGN=TOP>(6)</TD></TR><TR><TD><TABLE CELLSPACING=0 CELLPADDING=0><TR><TD WIDTH=20></TD><TD>Part II---Developing Orange Juice Standards of Identity</TD></TR></TABLE></TD><TD WIDTH=40></TD></TR><TR><TD><TABLE CELLSPACING=0 CELLPADDING=0><TR><TD WIDTH=40></TD><TD>Introducing the FDA Standard of Identity</TD></TR></TABLE></TD><TD WIDTH=40></TD><TD VALIGN=TOP>31</TD><TD VALIGN=TOP>(6)</TD></TR><TR><TD><TABLE CELLSPACING=0 CELLPADDING=0><TR><TD WIDTH=40></TD><TD>Capturing the Interest of the Orange Juice Consumer</TD></TR></TABLE></TD><TD WIDTH=40></TD><TD VALIGN=TOP>37</TD><TD VALIGN=TOP>(13)</TD></TR><TR><TD><TABLE CELLSPACING=0 CELLPADDING=0><TR><TD WIDTH=40></TD><TD>Regulating Knowledge: The Case of Pasteurized Orange Juice</TD></TR></TABLE></TD><TD WIDTH=40></TD><TD VALIGN=TOP>50</TD><TD VALIGN=TOP>(12)</TD></TR><TR><TD><TABLE CELLSPACING=0 CELLPADDING=0><TR><TD WIDTH=40></TD><TD>Regulating Misleading Orange Juice Labeling</TD></TR></TABLE></TD><TD WIDTH=40></TD><TD VALIGN=TOP>62</TD><TD VALIGN=TOP>(11)</TD></TR><TR><TD><TABLE CELLSPACING=0 CELLPADDING=0><TR><TD WIDTH=40></TD><TD>Regulating Content</TD></TR></TABLE></TD><TD WIDTH=40></TD><TD VALIGN=TOP>73</TD><TD VALIGN=TOP>(13)</TD></TR><TR><TD><TABLE CELLSPACING=0 CELLPADDING=0><TR><TD WIDTH=40></TD><TD>Regulating the Essence of Orange Juice</TD></TR></TABLE></TD><TD WIDTH=40></TD><TD VALIGN=TOP>86</TD><TD VALIGN=TOP>(21)</TD></TR><TR><TD><TABLE CELLSPACING=0 CELLPADDING=0><TR><TD WIDTH=20></TD><TD>Part III---Florida's Orange Juice Industry Post-1960</TD></TR></TABLE></TD><TD WIDTH=40></TD></TR><TR><TD><TABLE CELLSPACING=0 CELLPADDING=0><TR><TD WIDTH=40></TD><TD>Processed Orange Juice Hits Florida</TD></TR></TABLE></TD><TD WIDTH=40></TD><TD VALIGN=TOP>107</TD><TD VALIGN=TOP>(19)</TD></TR><TR><TD><TABLE CELLSPACING=0 CELLPADDING=0><TR><TD WIDTH=40></TD><TD>NFC Orange Juice Pours into the Nation</TD></TR></TABLE></TD><TD WIDTH=40></TD><TD VALIGN=TOP>126</TD><TD VALIGN=TOP>(9)</TD></TR><TR><TD><TABLE CELLSPACING=0 CELLPADDING=0><TR><TD WIDTH=40></TD><TD>The Orange Juice Wars</TD></TR></TABLE></TD><TD WIDTH=40></TD><TD VALIGN=TOP>135</TD><TD VALIGN=TOP>(37)</TD></TR><TR><TD><TABLE CELLSPACING=0 CELLPADDING=0><TR><TD WIDTH=40></TD><TD>Fabricating Fresh</TD></TR></TABLE></TD><TD WIDTH=40></TD><TD VALIGN=TOP>172</TD><TD VALIGN=TOP>(1)</TD></TR><TR><TD><TABLE CELLSPACING=0 CELLPADDING=0><TR><TD WIDTH=40></TD><TD>Moving Beyond the Standard of Identity</TD></TR></TABLE></TD><TD WIDTH=40></TD><TD VALIGN=TOP>173</TD><TD VALIGN=TOP>(10)</TD></TR><TR><TD><TABLE CELLSPACING=0 CELLPADDING=0><TR><TD WIDTH=40></TD><TD>Pleasing Mrs. Smith</TD></TR></TABLE></TD><TD WIDTH=40></TD><TD VALIGN=TOP>183</TD><TD VALIGN=TOP>(6)</TD></TR><TR><TD><TABLE CELLSPACING=0 CELLPADDING=0><TR><TD WIDTH=20></TD><TD>Part IV---Orange Juice in the TWenty-First Century</TD></TR></TABLE></TD><TD WIDTH=40></TD></TR><TR><TD><TABLE CELLSPACING=0 CELLPADDING=0><TR><TD WIDTH=40></TD><TD>Where To?</TD></TR></TABLE></TD><TD WIDTH=40></TD><TD VALIGN=TOP>189</TD><TD VALIGN=TOP>(9)</TD></TR><TR><TD><TABLE CELLSPACING=0 CELLPADDING=0><TR><TD WIDTH=40></TD><TD>Orange Juice Speaks Volumes</TD></TR></TABLE></TD><TD WIDTH=40></TD><TD VALIGN=TOP>198</TD><TD VALIGN=TOP>(6)</TD></TR><TR><TD><TABLE CELLSPACING=0 CELLPADDING=0><TR><TD WIDTH=40></TD><TD>The Right Fight</TD></TR></TABLE></TD><TD WIDTH=40></TD><TD VALIGN=TOP>204</TD><TD VALIGN=TOP>(7)</TD></TR><TR><TD>Chronology</TD><TD WIDTH=40></TD><TD VALIGN=TOP>211</TD><TD VALIGN=TOP>(4)</TD></TR><TR><TD>Notes</TD><TD WIDTH=40></TD><TD VALIGN=TOP>215</TD><TD VALIGN=TOP>(18)</TD></TR><TR><TD>Index</TD><TD WIDTH=40></TD><TD VALIGN=TOP>233</TD><TD></TD></TR></TABLE>

Gloria and her two mothers join a parade celebrating Gay Pride Day

Gloria goes to Gay Pride