| CHAPTER 1 AMERICAN POLITICS IN THE AGE OF TELEVISION |
| | 1 | (8) |
| TELEVISION AS A WINDOW ON THE WORLD |
| | 2 | (3) |
| | 5 | (4) |
| PART I THE NEWS MEDIA | | 9 | (58) |
| CHAPTER 2 THE RISE OF BROADCASTING |
| | 11 | (28) |
| | 12 | (3) |
| | 15 | (13) |
| | 28 | (7) |
| | 35 | (1) |
| | 36 | (3) |
| CHAPTER 3 GETTING THE NEWS |
| | 39 | (28) |
| | 39 | (3) |
| | 42 | (8) |
| | 50 | (1) |
| | 51 | (2) |
| | 53 | (4) |
| | 57 | (8) |
| | 65 | (2) |
| PART II POLITICIANS | | 67 | (60) |
| CHAPTER 4 CAMPAIGNING ON TELEVISION |
| | 71 | (32) |
| THE EMERGENCE OF MEDIA CAMPAIGNS |
| | 72 | (5) |
| | 77 | (23) |
| | 100 | (1) |
| | 100 | (3) |
| CHAPTER 5 NEW STYLES OF GOVERNING |
| | 103 | (24) |
| | 106 | (12) |
| THE PUBLIC CONGRESSPERSON |
| | 118 | (7) |
| | 125 | (1) |
| | 126 | (1) |
| PART III VOTERS | | 127 | (80) |
| CHAPTER 6 THE EVOLUTION OF "MEDIA EFFECTS" RESEARCH |
| | 129 | (10) |
| THE ERA OF MINIMAL CONSEQUENCES |
| | 129 | (3) |
| REVISING MINIMAL CONSEQUENCES |
| | 132 | (2) |
| APPENDIX: CHANGES IN RESEARCH METHOD |
| | 134 | (4) |
| | 138 | (1) |
| CHAPTER 7 THE MULTIPLE EFFECTS OF TELEVISION ON PUBLIC OPINION |
| | 139 | (18) |
| | 140 | (2) |
| | 142 | (2) |
| FRAMING RESPONSIBILITY FOR POLITICAL ISSUES |
| | 144 | (2) |
| | 146 | (8) |
| | 154 | (1) |
| | 155 | (2) |
| CHAPTER 8 THE CONSEQUENCES OF POLITICAL CAMPAIGNS |
| | 157 | (32) |
| THE DYNAMICS OF CAMPAIGNS |
| | 159 | (8) |
| THE MULTIPLE EFFECTS OF CAMPAIGN MESSAGES |
| | 167 | (10) |
| THE SPECIAL IMPORTANCE OF DEBATES AND ADVERTISING |
| | 177 | (6) |
| CAMPAIGN FINANCE AND ELECTORAL COMPETITION |
| | 183 | (3) |
| | 186 | (1) |
| | 187 | (2) |
| CHAPTER 9 PUBLIC OPINION AND THE POWER TO GOVERN |
| | 189 | (18) |
| THE UPS AND DOWNS OF PRESIDENTIAL POPULARITY |
| | 191 | (4) |
| MEDIA MANAGEMENT VERSUS HISTORY |
| | 195 | (7) |
| THE POLICY COSTS OF POPULARITY |
| | 202 | (2) |
| | 204 | (3) |
| PART IV EVALUATING THE SYSTEM | | 207 | (34) |
| CHAPTER 10 THE MEDIA AS EDUCATOR |
| | 209 | (12) |
| ALTERNATIVE PERSPECTIVES ON FAIRNESS |
| | 210 | (8) |
| | 218 | (1) |
| | 219 | (3) |
| CHAPTER 11 THE MEDIA AS MONITOR |
| | 221 | (12) |
| ADVERSARIAL VERSUS OFFICIAL JOURNALISM |
| | 222 | (4) |
| MONITORING THE CANDIDATES |
| | 226 | (5) |
| | 231 | (2) |
| | 233 | (8) |
| THE CHANGING RELATIONSHIP BETWEEN THE MEDIA AND POLITICIANS |
| | 234 | (2) |
| THE CHANGING RELATIONSHIP BETWEEN THE MEDIA AND VOTERS |
| | 236 | (5) |
| INDEX | | 241 | |
