21st century communication : a reference handbook

Part I. The discipline of comunication. Communication as an idea or an ideal

Communication as a field and as a discipline

The speech tradition

The journalism tradition

Part II Approaches to the study of communication. Philosophical approaches to communication

Rhetorical and textual approaches to communication

Quantitative approaches to communication research

Qualitative, ethnographic, and performative approaches to communication

Critical/cultural approaches to communication

Feminist approaches to communication

Queer approaches to communication

Part III Key processes of communication. Message construction and editing

Cognition and information processing

Perspective taking, adaptation, and coordination

Social construction

Listening, understanding, and misunderstanding

Performance and storytelling

Persuasion and compliance gaining

Identity as constituted in communication

Part IV Forms and types of communication. Conversation, dialogue, and discourse

Interviewing

Public speaking

Deliberation, debate, and decision making

Conflict management and mediation

Visual rhetoric

Memorials and other forms of collective memory

Part V Key characteristics of messages. The interplay ofverbal and nonverbal codes

Rhetorical style

Genre

Dramatic elements in messages

Rhetorical exigency, strategy, and argumentation

Social support

Part VI Key communication relationships. Spouses and other intimate partnerships

Children, parents, and grandparents

Friends

Dating and romantic partners

Supervisors, subordinates, and coworkers

Social groups, workgroups, and teams

Students and teachers

Patients, doctors, and other helping relationships

Part VII Factors affecting communication. Gender

Ethnicity

Sexual orientation

Culture

Risk

Freedom of expression

Part VIII Challenges and opportunities for communication. Ethical and unethical communication

Competent and incompetent communication

Unwanted communication, aggression, and abuse

Sexual harrassment

Deception

Bias

Part IX Media as communication. Traditional and new media

Media portrayals and representations

Media uses and gratification

Agenda setting and framing

Cultivation and media exposure

Virtual reality and presence

Computer-mediated communication

Group decision support systems

Media literacy

Part X Communication as a profession. Professional communication practices

Part XI Journalism. The idea of journalism

The changing nature of news

Reporting, story development, and editing

Investigative journalism

Magazine and feature writing

Photojournalism

Broadcast journalism

New media journalism

Media law in the United States

Journalism ethics

International journalism

The business of journalism

Part XII Public relations. History and concepts of public relations

Theories and effects of public relations

Public relations research

Ethics in public relations

Issues management

Campaign design and management

Crisis communication

Political communication

International public relations

The business of public relations

Part XIII Advertising. History of advertising

Research in advertising campaign design

Creative development and copywriting in advertising campaigns

Media planning for advertising campaigns

Integrated marketing campaign

Social marketing campaigns

International advertising

The business of advertising

Part XIV Media management. Media economics and ownership

Media policy and regulation

Radio and television programming

Media convergence. rc