Punk marketing : get off your ass and join the revolution
Based on a premise that customers widely influence the economy using such tools as iPods and BlackBerries, a guide for marketing enthusiasts invites creative readers to overthrow outdated marketing methods while taking advantage of how today's customers directly interact with brands. 10,000 first printing. Reprint.
Print Book, English, 2009
1st Harper pbk. ed View all formats and editions
Harper, New York, N.Y., 2009