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3 kings : Diddy, Dr. Dre, Jay Z, and hip-hop's multibillion-dollar revolution

Author: Zack O'Malley Greenburg
Publisher: New York : Little, Brown and Company, 2018.
Edition/Format:   Print book : English : First editionView all editions and formats
Summary:
Being successful musicians was simply never enough for the three kings of hip-hop. Diddy, Dr. Dre, and Jay-Z lifted themselves from childhood adversity into tycoon territory, amassing levels of fame and wealth that not only outshone all other contemporary hip-hop artists, but with a combined net worth of well over $2 billion made them the three richest American musicians, period. Yet their fortunes have little to do  Read more...
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Details

Genre/Form: Nonfiction
Criticism, interpretation, etc
Named Person: Diddy; Dr Dre; Jay-Z; Diddy; Dr Dre; Jay-Z
Document Type: Book
All Authors / Contributors: Zack O'Malley Greenburg
ISBN: 9780316316538 0316316539
OCLC Number: 1026419051
Description: xii, 307 pages : illustrations (chiefly color) ; 25 cm
Contents: The originators --
Writing on the wall --
Bad boys --
Studio gangsters --
Aftermath --
Fashion fortunes --
A fourth King? --
The beats generation --
Grape expectations --
Sound investments --
Ice in the einter --
State of the art --
Kings, queens, presidents, and precedents.
Other Titles: Three kings
Responsibility: Zack O'Malley Greenburg.

Abstract:

Being successful musicians was simply never enough for the three kings of hip-hop. Diddy, Dr. Dre, and Jay-Z lifted themselves from childhood adversity into tycoon territory, amassing levels of fame and wealth that not only outshone all other contemporary hip-hop artists, but with a combined net worth of well over $2 billion made them the three richest American musicians, period. Yet their fortunes have little to do with selling their own albums: between Diddy's Ciroc vodka, Dre's $3 billion sale of his Beats headphones to Apple, and Jay-Z's Tidal streaming service and other assets, these artists have transcended pop music fame to become lifestyle icons and moguls. Hip-hop is no longer just a musical genre; it's become a way of life that encompasses fashion, film, food, drink, sports, electronics and more - one that has opened new paths to profit and to critical and commercial acclaim. Thanks in large part to the Three Kings-who all started their own record labels and released classic albums before moving on to become multifaceted businessmen-hip-hop has been transformed from a genre spawned in poverty into a truly global multibillion-dollar industry.

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