Front cover image for Political persuasion and attitude change

Political persuasion and attitude change

Political Persuasion and Attitude Change defines and introduces a new field of research, one that investigates the alteration of people's attitudes: when people can be moved, and when they cannot. Each chapter presents a major area of political persuasion and provides an update on the latest findings as well as overviews of past research in each area. Whole sections of the book center on the three major agents involved in the political persuasion process: the mass media, political elites, and individual citizens themselves. Political Persuasion and Attitude Change boldly contradicts the received wisdom on the extent of mass media's influence on political attitudes and argues that the media's effects are indeed massive, rather than limited. The book explores the impact of political elites on the persuasion process, and focuses on individual control over the persuasion process. This volume is unique in that chapters address theoretical as well as methodological issues, simultaneously combining reviews of literature with the latest research findings. It will appeal to scholars and students interested in the study of political persuasion in contemporary politics across the disciplines of political science, psychology, sociology, and communications
Print Book, English, ©1996
University of Michigan Press, Ann Arbor, ©1996
vi, 295 pages : illustrations ; 24 cm
9780472095551, 9780472065554, 0472095552, 0472065556
Chapter 1. Political Persuasion: The Birth of a Field of Study
Diana C. Mutz
Paul M. Sniderman
Richard A. Brody
Part 1. Mass Media and Political Persuasion17(108)
Chapter 2. The Myth of Massive Media Impact Revived: New Support for a Discredited Idea
John Zaller
Chapter 3. News Media Impact on the Ingredients of Presidential Evaluations: A Program of Research on the Priming Hypothesis
Joanne M. Miller
Jon A. Krosnick
Chapter 4. The Craft of Political Advertising: A Progress Report
Stephen Ansolabehere
Shanto Iyengar
Part 2. Persuasion by Political Elites125(70)
Chapter 5. It's a Matter of Interpretation
James H. Kuklinski
Norman L. Hurley
Chapter 6. Some of the People Some of the Time: Individual Differences in Acceptance of Political Accounts
Kathleen M. McGraw
Clark Hubbard
Chapter 7. Methodological Considerations in the Analysis of Presidential Persuasion
Lee Sigelman
Alan Rosenblatt
Part 3. Individual Control of the Political Persuasion Process195(98)
Chapter 8. Creating Common Frames of Reference on Political Issues
Dennis Chong
Chapter 9. The Candidate as Catastrophe: Latitude Theory and the Problems of Political Persuasion
Gregory Andrade Diamond
Michael D. Cobb
Chapter 10. Persuasion in Context: The Multilevel Structure of Economic Evaluations
Jeffery J. Mondak
Diana C. Mutz
Robert Huckfeldt
Chapter 11. Time of Vote Decision and Openness to Persuasion
Steven H. Chaffee
Rajiv Nath Rimal