The media equation : how people treat computers, television, and new media like real people and places
In an extraordinary revision of received wisdom, Byron Reeves and Clifford Nass demonstrate convincingly in The Media Equation that interactions with computers, television, and new communication technologies are identical to real social relationships and to the navigation of real physical spaces. Authors Reeves and Nass present the results of numerous psychological studies that led them to the conclusion that people treat computers, television and new media as real people and places
Print Book, English, ©1996
CSLI Publications ; Cambridge University Press, Stanford, Calif., New York, ©1996
xiv, 305 pages ; 25 cm
9781575860527, 9781575860534, 157586052X, 1575860538
34691321
1. The Media Equation
2. Politeness
3. Interpersonal Distance
4. Flattery
5. Judging Others and Ourselves
6. Personality of Characters
7. Personality of Interfaces
8. Imitating Personality
9. Good versus Bad
10. Negativity
11. Arousal
12. Specialists
13. Teammates
14. Gender
15. Voices
16. Source Orientation
17. Image Size
18. Fidelity
19. Synchrony
20. Motion
21. Scene Changes
22. Subliminal Images
23. Conclusions about the Media Equation