Front cover image for The news media : what makes them tick?

The news media : what makes them tick?

Print Book, English, 1979
Prentice-Hall, Englewood Cliffs, N.J., 1979
ix, 166 pages ; 23 cm.
9780136210948, 9780136210863, 0136210945, 0136210864
Section 1: The media and the bottom line
A sine qua non
Media and advertisers
The role of ownership
Section 2: Newspeople and news sources
Tugs and tensions within
The biggest beat: government
Other sources, other problems
Section 3: The media and their consumers
What media consumers need and want
How well are media consumers served?
Media-consumer interaction
Section 4: The media and accountability