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The 46 rules of genius : an innovator's guide to creativity

Author: Marty Neumeier
Publisher: [Thousand Oaks, California] : New Riders, [2014]
Series: Voices that matter.
Edition/Format:   Print book : EnglishView all editions and formats
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Document Type: Book
All Authors / Contributors: Marty Neumeier
ISBN: 9780133900064 0133900061
OCLC Number: 943902204
Description: 143 pages : illustrations ; 21 cm
Contents: IntroductionWhat is a genius? Part 1: How can I innovate? Rule #1: Break the rules.Rule #2: Wish for what you want.Rule #3: Feel before you think.Rule #4: See what's not there.Rule #5: Ask a bigger question.Rule #6: Frame problems tightly.Rule #7: Think whole thoughts.Rule #8: Stay in the dragon pit.Rule #9: Approach answers obliquely.Rule #10: Wait for the jolt.Rule #11: Use beauty as a yardstick. Part 2: How should I work? Rule #12: Design quickly, decide slowly.Rule #13: Use a linear process for static elements.Rule #14: Use a dynamic process for interactive elements.Rule #15: Work to an appropriate structure.Rule #16: Express related elements in a similar manner.Rule #17: Match form to function, function to form.Rule #18: Don't be boring.Rule #19: Put the surprise where you want the attention.Rule #20: Apply aesthetics deliberately.Rule #21: Visualize with sketches, models, or prototypes.Rule #22: Tolerate messiness.Rule #23: Test your ideas in realistic situations.Rule #24: Simplify. Part 3: How should I learn? Rule #25: Learn how to learn.Rule #26: Start from wonder, not belief.Rule #27: Do your own projects.Rule #28: Keep a hero file.Rule #29: Invest in your originality.Rule #30: Learn strategically.Rule #31: Neutralize your weaknesses.Rule #32: Spend long hours in the joy zone.Rule #33: Make educational mistakes.Rule #34: Seek instructive criticism.Rule #35: Feed your passion.Rule #36: Develop an authentic style.Rule #37: Practice. Part 4: How can I contribute? Rule #38: Overcommit to a mission.Rule #39: Stay focused.Rule #40: Follow through.Rule #41: Practice good design.Rule #42: Build support methodically.Rule #43: Don't blame others.Rule #44: Join a network.Rule #45: Become who you are.Rule #46: Make new rules.
Series Title: Voices that matter.
Other Titles: Forty-six rules of genius
Responsibility: Marty Neumeier.

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"Innovators know that unfavorable odds call for unreasonable optimism. Now we also have a toolbox of rules-to play with, refer to...and break."-JOHN MAEDA, DESIGN PARTNER AT KLEINER PERKINS CAUFIELD Read more...

 
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