Front cover image for Sorry, wrong number! : the abuse of measurement

Sorry, wrong number! : the abuse of measurement

The subject is the misleading numbers that rain down upon us from Government, the Civil Service, the Press, advertisers, academics, special interest groups and a host of others that seek to influence us. Simple statistical modelling is used to illustrate the tenuous basis on which many of the claims are established. A key point is the criterion that many of the proponents use as a standard of statistical significance, which is shown to be less than satisfactory. The importance of confounding factors and publication bias are particularly underlined. There follows a chapter on the classical fallacies of logic and number that give rise to the lies and misrepresentations discussed later
Print Book, English, 2000
Brignell Associates in co-operation with the European Science and Environment Forum, Great Britain, 2000