Front cover image for Identifying patterns of ethical sensitivity in TV news viewers: An assessment of some critical viewing skills

Peer-reviewed

Identifying patterns of ethical sensitivity in TV news viewers: An assessment of some critical viewing skills

This study applies a multidimensional assessment of ethical sensitivity to 104 viewers descriptions and evaluations of a local TV news story about a hit‐and‐run accident. Ethical sensitivity is measured along four dimensions or abilities: ability to notice relevant story characteristics, ethical issues, consequences, and stakeholders. Cluster analysis reveals eight distinct clusters or patterns of ethical sensitivity abilities, which we label broadly aware, outcome oriented, consequence oriented, stakeholder oriented, issue oriented, fact oriented, outcome oriented, and broadly unaware