50 ways to understand communication : a guided tour of key ideas and theorists in communication, media, and culture (eBook, 2006) [WorldCat.org]
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50 ways to understand communication : a guided tour of key ideas and theorists in communication, media, and culture

Author: Arthur Asa Berger
Publisher: Lanham : Rowman & Littlefield Publishers, 2006.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
In 50 Ways to Understand Communication, Arthur Asa Berger familiarizes readers with important concepts written by leading communication and cultural theorists, such as Saussure, LZvi-Strauss, de Certeau, McLuhan, Postman, and many others. Organized in fifty short segments, this concise guide covers a wide range of important ideas from psychoanalysis and semiology to humor, 'otherness, ' and nonverbal communication.  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Berger, Arthur Asa.
50 Ways to Understand Communication.
Lanham : Rowman & Littlefield Publishers, 2006
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Arthur Asa Berger
ISBN: 9780742569218 0742569217
OCLC Number: 855505487
Reproduction Notes: Electronic reproduction. [Place of publication not identified] : HathiTrust Digital Library, 2010. MiAaHDL
Description: 1 online resource (199 pages)
Details: Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
Contents: Title Page; Copyright Page; Contents; Acknowledgments; Introduction: How You Can Use This Book; 1 Words and Communication; 2 Signs and Semiotics; 3 When I Use a Word, Humpty Dumpty Said ... ; 4 Antithetical Meaning of Words; 5 Society Precedes the Individual; 6 Language Codes; 7 The Structuralist Perspective; 8 Culture and the Unconscious; 9 The Importance of Metaphor; 10 A Model of Communication Process; 11 The Lasswell Formula; 12 Art and Society: A Model; 13 Dialogic Aspects of Communication; 14 Conversation as Narrative; 15 Men and Women Use Language Differently; 16 Black Speech. 17 People of Color and the Media18 Nonverbal Communication; 19 Facial Expressions; 20 Fashion as Communication; 21 Symbolism and Religion; 22 The Meaning of Symbols; 23 The House as a Symbol of Femininity; 24 Miss America's Mythic Significance; 25 Images of Women in Advertising; 26 The Power of Advertising in Capitalist Societies; 27 Myths and Society; 28 Robinson Crusoe as Myth; 29 Fairy Tales and the Psyche; 30 Hot and Cool Media; 31 The Impact of Postmodernism; 32 The Postmodern Eye; 33 Mind and Media; 34 Cybertexts and Video Games; 36 Smart Mobs; 35 Digital Media; 37 How Crowds Think. 38 Television and Art39 Amusing Ourselves to Death; 40 Narratives in the Media; 41 Television Is a Dramatic Medium; 42 The Power of Rock Music; 43 Artistic Texts; 44 Psychoanalysis and Literature; 45 Humor and Communication; 46 On Comedy; 47 What Does Art Do?; 48 Interpretation and Art; 49 The Society of Spectacle; 50 Representation and Difference; Appendix: Learning Games and Activities; Glossary; Selected Bibliography; Biographies of KeyText Authors; Index; About the Author.
Other Titles: Fifty ways to understand communication
Responsibility: Arthur Asa Berger with illustrations by the author.

Abstract:

Presents concepts written by leading communication and cultural theorists, such as Saussure, LZvi-Strauss, de Certeau, McLuhan, Postman, and many others. This guide covers a range of important ideas  Read more...

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Arthur Asa Berger's choice of 50 prominent thinkers about communication is an intellectual journey from Aristotle to McLuhan with stops along the way at such road posts as Freud, Jung, and many of Read more...

 
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