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501 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition (2nd Edition).

Author: Tom Feltenstein; Don Cohen
Publisher: New York, USA : McGraw-Hill Professional Publishing, 2010. ©2010.
Edition/Format:   eBook : Document : English : 2nd ed
Summary:

Based on case studies of clients ranging from small nonprofits to giants like Coca-Cola and McDonald's, this book delivers tips and tricks on a range of topics: Planning the Battle - and Choosing the  Read more...

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Genre/Form: Electronic books
Additional Physical Format: Print version
Feltenstein, Tom
501 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition (2nd Edition)
New York, USA : McGraw-Hill Professional Publishing,c2010
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Tom Feltenstein; Don Cohen
ISBN: 9780071744096 0071744096
OCLC Number: 1097104130
Description: 1 online resource (465 pages)
Contents: Intro --
Contents --
Preface: Marketing Is a Way of Life --
Acknowledgments --
1 Planning the Battle-The Basics --
2 How to Choose the Right Tactics --
3 Ten Steps before Launching Any Promotional Tactic --
4 Must-Do Business Tactics --
5 Marketing to Your Internal Customers --
6 Grand Opening/Reopening Tactics --
7 Four Walls Promotions --
8 Zone Merchandising Tactics --
9 Existing Customers --
10 New Customers --
11 Promotions for Charities and Churches --
12 Civic Tactics --
13 Direct Mail and Ads --
14 Staff Incentives --
15 Miscellaneous Tactics for Retailers --
16 Cards, Coupons, Tear-Outs --
17 Community Tactics --
18 Students and Their Families --
19 Leisure Time Tie-Ins --
20 Service and Professional Businesses --
21 Restaurant, Food-Service, and Beverage Companies-Within Your Four Walls --
22 Gift Certificates --
23 Theme Nights --
24 Drive-Through Tactics --
25 Outrageous Ideas --
26 Nonprofit Tactics --
27 Opening Anniversaries --
28 Holiday Tactics --
29 Thanksgiving and Christmas Tactics --
30 Quick College-Year Promotions --
31 E-marketing --
32 Digital Media Tactics --
33 Social Networking Tactics --
34 Marketing Measurement Tactics --
Index --
A --
B --
C --
D --
E --
F --
G --
H --
I --
J --
K --
L --
M --
N --
O --
P --
Q --
R --
S --
T --
U --
V --
W --
Y --
Z.

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