Front cover image for Stop stealing sheep & find out how type works

Stop stealing sheep & find out how type works

Explains what type is, demonstrates how to select it, and examines its use in printed communication
Print Book, English, ©2003
Adobe Press, Berkeley, Calif., ©2003
188 pages : illustrations (some color) ; 22 cm
9780201703399, 0201703394
Type is everywhere
Type exists
It is a fundamental part of our lives
These simple facts are essential to understanding how to communicate more effectively
What is type?
Between type's past and its future, our present understanding of type is rooted in who we are and how we communicate
Type is a living entity integrated into society's moods and trends
Looking at type
Training the eye to recognize type begins with familiar elements on the page
Looking at both a typeface's basic shape and its finest details is the first step toward understanding how type works
Type with a purpose
Choosing typefaces for a particular purpose need not be more intimidating than planning your wardrobe
Matching an appropriate typeface with the right task is easy
Type builds character
Understanding the tone, or feeling, of text is essential in determining what typeface to use, and how it might be arranged on the page
Types of type
Basic characteristics of typefaces, once understood, can eliminate difficulty with typeface identification
Simple distinctions among typefaces are best understood by analogy to human counterparts
How it works
Legible, readable type depends on a few basic principles: space between individual letters and around words
Choosing the right typeface for the right text also means using the right spacing
Putting it to work
Considering where type is going to live and work will determine its effectiveness
Simple rules of placement create practical page layouts
There is no bad type
Type is a basic element of communication
As the means of communicating changes, type evolves in unique and lively ways
Final form
Bibliography, list of typefaces, index