| Introduction | | xi | |
| Section I: The Professional Craft World: An Overview |
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| | 3 | (6) |
| | 9 | (20) |
| Full-time Production Craftsperson |
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| Craftspeople Who Make Their Living in Another Field |
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| | 29 | (10) |
| | 39 | (6) |
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| | 45 | (6) |
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| Section II: Setting Up Your Crafts Business |
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| | 51 | (6) |
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| Methods for Measuring Your Success |
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| How to Write a Business Plan |
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| | 57 | (6) |
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| Business Name Exercise: What Do You Do? |
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| Forms of Organization: Sole Proprietorship versus Partnership |
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| | 63 | (16) |
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| | 79 | (4) |
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| Leasing versus Owning Your Space |
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| Working with Professionals |
| | 83 | (10) |
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| Section III: Managing Your Crafts Business |
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| Setting Up a Computer System |
| | 93 | (6) |
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| General Tips for Purchasing Software |
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| Sample Computer Configurations |
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| Production and Office Work |
| | 99 | (14) |
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| Scheduling Production and Office Work |
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| | 113 | (10) |
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| | 123 | (6) |
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| Product Liability Insurance |
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| On- and Off-Site Coverage: Property and Studio Insurance |
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| The Crafts Emergency Relief Fund (CERF) |
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| | 129 | (10) |
| Subcontractors versus Employees |
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| | 139 | (10) |
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| Supplementing Your Income |
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| Section IV: Marketing Your Crafts |
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| | 149 | (6) |
| Designing a Marketing Plan |
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| | 155 | (12) |
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| Stationery, Business Cards, and Hangtags |
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| Resume and Biographical Description |
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| | 167 | (6) |
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| | 173 | (8) |
| Developing a Body of Work |
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| When You Will Need a Portfolio |
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| Getting the Word Out About Your Work |
| | 181 | (16) |
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| Public Relations Campaign |
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| | 197 | (10) |
| Finding the Right Fair for Your Work |
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| Wholesale versus Retail Fairs |
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| | 207 | (12) |
| Finding the Right Gallery for Your Work |
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| What the Gallery Can Do for You |
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| What You Must Do for the Gallery |
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| | 219 | (8) |
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| Interior Designers and Architects |
| | 227 | (4) |
| Finding Firms that Specify Craftwork |
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| | 231 | (6) |
| Approaching Existing Companies |
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| Starting Your Own Mail-Order Business |
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| | 237 | (4) |
| Finding the Right Sales Rep for Your Work |
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| | 241 | (10) |
| How to Use the Web as Part of Your Business Plan |
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| Advertising and Publicity |
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| Web Site Promotion and Marketing Plans |
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| | 251 | (6) |
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| Customer Service Policies |
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| | 257 | (6) |
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| | 263 | (4) |
| Continuing Education Programs |
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| | 267 | (4) |
| A Word from the Author | | 271 | (2) |
| Bibliography | | 273 | (2) |
| About the Author | | 275 | (2) |
| Index | | 277 | |
