Front cover image for Managing sport business : an introduction

Managing sport business : an introduction

"Contemporary sport is both a sophisticated and complex international business and a mass participatory practice run largely by volunteers and community organisations. This authoritative and comprehensive introduction to the theory and practice of sports management helps to explain the modern commercial environment that shapes sport at all levels and gives clear and sensible guidance on best practice in sports management, from elite sport to the local level. The book is divided into three sections. The first examines the global context for contemporary sports management. The second explores the key functional areas of management, from organisation and strategy to finance and marketing, and explains how successful managerial techniques can be applied in a sporting context. The final section surveys a wide range of important issues in contemporary sports management, from corporate social responsibility to the use of information and communication technologies. Together, these sections provide a complete package of theory, applied practical skills and a state-of-the-art review of modern sport business. With useful features included throughout, such as chapter summaries and definitions of key terms, and with each chapter supported with real-world data and examples, this book is essential reading for all students of sport management and sport business"-- Provided by publisher
Print Book, English, 2011
Routledge, Milton Park, Abingdon, Oxon, 2011
xxvi, 465 pages : illustrations ; 26 cm.
9780415570282, 9780415570299, 9780203858417, 9781138291362, 9781138291386, 041557028X, 0415570298, 0203858417, 1138291366, 1138291382
The sports business industry / Linda Trenberth
Sport in the global marketplace / Chris Gratton and Themius Kokolakakis
The social and cultural management of sport : contemporary arguments concerning the case for specificity / David Hassan
Sport policy and the structure of sport in the UK / Richard Tacon and Andrew Hanson
Corporate governance and the regulation of sport / Geoff Walters and Sean Hamil
Managing sport in the nonprofit sector / Chris Auld and Graham Cuskelly
Organisation theory and sport management / Milena Parent, Danny O'Brien and Trevor Slack
Strategy and planning in the context of sport / Milena Parent, Danny O'Brien and Trevor Slack
Human resource management and the business of sport / Chris Wolsey and Helen Whitrod-Brown
The management and measurement of organisational performance / Leigh Robinson
Budgeting and budgetary control in sport / Simon Shibli and Rob Wilson
Sport marketing management and communication / Ron Garland and Christopher Hautbois
Delivering sport in the global context / Lucie Thibault
Managing sport volunteers / Graham Cuskelly and Chris Auld
Sport and sponsorship / Laura Cousens and Cheri Bradish
Sport and the law : considerations for sport managers / Steve Greenfield and Guy Osborn
Managing high performance sport / Bill Gerrard
Sport, the media and strategic communications management / Raymond Boyle and Richard Haynes
Information and communications technology and its use in sport business / Cameron O'Beirne
Planning and managing the stadium experience / Paul Kitchin
Promoting accessibility for fans with disabilities to European stadia and arenas : an holistic journey sequence approach / Juan Luis Paramio, Carlos Campos and Babatunde Buraimo
Sport event management / Sean O'Connor
Managing social responsibility in sport / Geoff Walters
Researching sport management / James Skinner, Allan Edwards and Wayne Usher
Managing the business of sport : future trends and challenges / David Hassan E-book - Full text from Ebook Central