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<TABLE CELLSPACING=0 CELLPADDING=0><TR><TD>Introduction</TD><TD WIDTH=40></TD><TD VALIGN=TOP>xi</TD><TD></TD></TR><TR><TD><TABLE CELLSPACING=0 CELLPADDING=0><TR><TD WIDTH=20></TD><TD>Part I Leaving a Lasting Impression---Why Branding Works</TD></TR></TABLE></TD><TD WIDTH=40></TD><TD VALIGN=TOP>1</TD><TD VALIGN=TOP>(116)</TD></TR><TR><TD><TABLE CELLSPACING=0 CELLPADDING=0><TR><TD WIDTH=40></TD><TD>1 KISS Your Money Goodbye: Why Fans Can't Get Enough of the Biggest Rock Brand in History</TD></TR></TABLE></TD><TD WIDTH=40></TD><TD VALIGN=TOP>3</TD><TD VALIGN=TOP>(20)</TD></TR><TR><TD><TABLE CELLSPACING=0 CELLPADDING=0><TR><TD WIDTH=100></TD><TD>Elizabeth Barfoot Christian</TD></TR></TABLE></TD></TR><TR><TD><TABLE CELLSPACING=0 CELLPADDING=0><TR><TD WIDTH=40></TD><TD>2 Highway to Heavenly Profits: The Marriage of AC/DC and Walmart</TD></TR></TABLE></TD><TD WIDTH=40></TD><TD VALIGN=TOP>23</TD><TD VALIGN=TOP>(16)</TD></TR><TR><TD><TABLE CELLSPACING=0 CELLPADDING=0><TR><TD WIDTH=100></TD><TD>Elizabeth Barfoot Christian</TD></TR></TABLE></TD></TR><TR><TD><TABLE CELLSPACING=0 CELLPADDING=0><TR><TD WIDTH=40></TD><TD>3 The Family Osbourne: A Narrative of Domesticity Tames and Enriches the Godfather of Heavy Metal</TD></TR></TABLE></TD><TD WIDTH=40></TD><TD VALIGN=TOP>39</TD><TD VALIGN=TOP>(18)</TD></TR><TR><TD><TABLE CELLSPACING=0 CELLPADDING=0><TR><TD WIDTH=100></TD><TD>Jacqueline Lambiase</TD></TR></TABLE></TD></TR><TR><TD><TABLE CELLSPACING=0 CELLPADDING=0><TR><TD WIDTH=40></TD><TD>4 "Moving Her Hips, Like, Yeah": Can Miley Survive the Hannah Brand?</TD></TR></TABLE></TD><TD WIDTH=40></TD><TD VALIGN=TOP>57</TD><TD VALIGN=TOP>(22)</TD></TR><TR><TD><TABLE CELLSPACING=0 CELLPADDING=0><TR><TD WIDTH=100></TD><TD>Deborah Clark Vance</TD></TR></TABLE></TD></TR><TR><TD><TABLE CELLSPACING=0 CELLPADDING=0><TR><TD WIDTH=40></TD><TD>5 Birds of a Feather? Positioning Phish in Relation to the Grateful Dead in Rolling Stone Album Reviews</TD></TR></TABLE></TD><TD WIDTH=40></TD><TD VALIGN=TOP>79</TD><TD VALIGN=TOP>(22)</TD></TR><TR><TD><TABLE CELLSPACING=0 CELLPADDING=0><TR><TD WIDTH=100></TD><TD>Jordan McClain</TD></TR></TABLE></TD></TR><TR><TD><TABLE CELLSPACING=0 CELLPADDING=0><TR><TD WIDTH=40></TD><TD>6 Fandom of the Internet: Musician Communication with Fans</TD></TR></TABLE></TD><TD WIDTH=40></TD><TD VALIGN=TOP>101</TD><TD VALIGN=TOP>(16)</TD></TR><TR><TD><TABLE CELLSPACING=0 CELLPADDING=0><TR><TD WIDTH=100></TD><TD>Daniel Cochece Davis</TD></TR></TABLE></TD></TR><TR><TD><TABLE CELLSPACING=0 CELLPADDING=0><TR><TD WIDTH=100></TD><TD>Bryan P. Delaney</TD></TR></TABLE></TD></TR><TR><TD><TABLE CELLSPACING=0 CELLPADDING=0><TR><TD WIDTH=100></TD><TD>Heidi M. Kettler</TD></TR></TABLE></TD></TR><TR><TD><TABLE CELLSPACING=0 CELLPADDING=0><TR><TD WIDTH=20></TD><TD>Part II Image Is Everything---How Religion and Politics Play in Pop Music Culture</TD></TR></TABLE></TD><TD WIDTH=40></TD><TD VALIGN=TOP>117</TD><TD VALIGN=TOP>(116)</TD></TR><TR><TD><TABLE CELLSPACING=0 CELLPADDING=0><TR><TD WIDTH=40></TD><TD>7 Manson's R + J: Shakespeare, Marilyn Manson, and the Fine Art of Scapegoating</TD></TR></TABLE></TD><TD WIDTH=40></TD><TD VALIGN=TOP>119</TD><TD VALIGN=TOP>(20)</TD></TR><TR><TD><TABLE CELLSPACING=0 CELLPADDING=0><TR><TD WIDTH=100></TD><TD>Charles Conaway</TD></TR></TABLE></TD></TR><TR><TD><TABLE CELLSPACING=0 CELLPADDING=0><TR><TD WIDTH=40></TD><TD>8 Leading People to Rock: Evangelism in the Music of Bon Jovi</TD></TR></TABLE></TD><TD WIDTH=40></TD><TD VALIGN=TOP>139</TD><TD VALIGN=TOP>(14)</TD></TR><TR><TD><TABLE CELLSPACING=0 CELLPADDING=0><TR><TD WIDTH=100></TD><TD>Mary Nash-Wood</TD></TR></TABLE></TD></TR><TR><TD><TABLE CELLSPACING=0 CELLPADDING=0><TR><TD WIDTH=100></TD><TD>Staci Parks</TD></TR></TABLE></TD></TR><TR><TD><TABLE CELLSPACING=0 CELLPADDING=0><TR><TD WIDTH=100></TD><TD>Elizabeth Barfoot Christian</TD></TR></TABLE></TD></TR><TR><TD><TABLE CELLSPACING=0 CELLPADDING=0><TR><TD WIDTH=40></TD><TD>9 It's Still Rock and Roll to Me: Christian Heavy Metal and the Problem of Authenticity</TD></TR></TABLE></TD><TD WIDTH=40></TD><TD VALIGN=TOP>153</TD><TD VALIGN=TOP>(24)</TD></TR><TR><TD><TABLE CELLSPACING=0 CELLPADDING=0><TR><TD WIDTH=100></TD><TD>Jeremy V. Adolphson</TD></TR></TABLE></TD></TR><TR><TD><TABLE CELLSPACING=0 CELLPADDING=0><TR><TD WIDTH=40></TD><TD>10 Sight and Sound: How a Louis Vuitton Advertisement Defines Rock and Roll</TD></TR></TABLE></TD><TD WIDTH=40></TD><TD VALIGN=TOP>177</TD><TD VALIGN=TOP>(18)</TD></TR><TR><TD><TABLE CELLSPACING=0 CELLPADDING=0><TR><TD WIDTH=100></TD><TD>Heather Pinson</TD></TR></TABLE></TD></TR><TR><TD><TABLE CELLSPACING=0 CELLPADDING=0><TR><TD WIDTH=40></TD><TD>11 Kanye West: A Critical Analysis of Mass Media's Representation of a Cultural Icon's Rhetoric and Celebrity</TD></TR></TABLE></TD><TD WIDTH=40></TD><TD VALIGN=TOP>195</TD><TD VALIGN=TOP>(18)</TD></TR><TR><TD><TABLE CELLSPACING=0 CELLPADDING=0><TR><TD WIDTH=100></TD><TD>Hazel James Cole</TD></TR></TABLE></TD></TR><TR><TD><TABLE CELLSPACING=0 CELLPADDING=0><TR><TD WIDTH=40></TD><TD>12 Country Crooners and FOX News: Country Music and the FOX Brand</TD></TR></TABLE></TD><TD WIDTH=40></TD><TD VALIGN=TOP>213</TD><TD VALIGN=TOP>(20)</TD></TR><TR><TD><TABLE CELLSPACING=0 CELLPADDING=0><TR><TD WIDTH=100></TD><TD>Dave Robinson</TD></TR></TABLE></TD></TR><TR><TD><TABLE CELLSPACING=0 CELLPADDING=0><TR><TD WIDTH=20></TD><TD>Part III Outlasting Your 15 Minutes---Making the Medium Work for You in Life and Death</TD></TR></TABLE></TD><TD WIDTH=40></TD><TD VALIGN=TOP>233</TD><TD VALIGN=TOP>(106)</TD></TR><TR><TD><TABLE CELLSPACING=0 CELLPADDING=0><TR><TD WIDTH=40></TD><TD>13 "If You Catch Me at the Border I Got Visas in My Name": Borders, Boundaries, and the Production of M.I.A.</TD></TR></TABLE></TD><TD WIDTH=40></TD><TD VALIGN=TOP>235</TD><TD VALIGN=TOP>(20)</TD></TR><TR><TD><TABLE CELLSPACING=0 CELLPADDING=0><TR><TD WIDTH=100></TD><TD>Mary Beth Ray</TD></TR></TABLE></TD></TR><TR><TD><TABLE CELLSPACING=0 CELLPADDING=0><TR><TD WIDTH=40></TD><TD>14 Your "American Idol": The Intersection Between Reality Television, Ideology and the Music Industry in Popular Culture</TD></TR></TABLE></TD><TD WIDTH=40></TD><TD VALIGN=TOP>255</TD><TD VALIGN=TOP>(18)</TD></TR><TR><TD><TABLE CELLSPACING=0 CELLPADDING=0><TR><TD WIDTH=100></TD><TD>Alison Slade</TD></TR></TABLE></TD></TR><TR><TD><TABLE CELLSPACING=0 CELLPADDING=0><TR><TD WIDTH=40></TD><TD>15 Gaming the Guitar: Aerosmith, Metallica, The Beatles, and the Music Video Game Revolution</TD></TR></TABLE></TD><TD WIDTH=40></TD><TD VALIGN=TOP>273</TD><TD VALIGN=TOP>(18)</TD></TR><TR><TD><TABLE CELLSPACING=0 CELLPADDING=0><TR><TD WIDTH=100></TD><TD>Bob Batchelor</TD></TR></TABLE></TD></TR><TR><TD><TABLE CELLSPACING=0 CELLPADDING=0><TR><TD WIDTH=40></TD><TD>16 How Much Does It Cost If It's Free? The Selling (Out) of Elvis Presley</TD></TR></TABLE></TD><TD WIDTH=40></TD><TD VALIGN=TOP>291</TD><TD VALIGN=TOP>(34)</TD></TR><TR><TD><TABLE CELLSPACING=0 CELLPADDING=0><TR><TD WIDTH=100></TD><TD>Michael Bertrand</TD></TR></TABLE></TD></TR><TR><TD><TABLE CELLSPACING=0 CELLPADDING=0><TR><TD WIDTH=40></TD><TD>17 When Death Goes Digital: Michael Jackson, Twenty-First Century Celebrity Death, and the Hero's Journey</TD></TR></TABLE></TD><TD WIDTH=40></TD><TD VALIGN=TOP>325</TD><TD VALIGN=TOP>(14)</TD></TR><TR><TD><TABLE CELLSPACING=0 CELLPADDING=0><TR><TD WIDTH=100></TD><TD>Elizabeth Barfoot Christian</TD></TR></TABLE></TD></TR><TR><TD><TABLE CELLSPACING=0 CELLPADDING=0><TR><TD WIDTH=100></TD><TD>Dedria Givens-Carroll</TD></TR></TABLE></TD></TR><TR><TD>Acknowledgments</TD><TD WIDTH=40></TD><TD VALIGN=TOP>339</TD><TD VALIGN=TOP>(2)</TD></TR><TR><TD>Index</TD><TD WIDTH=40></TD><TD VALIGN=TOP>341</TD><TD VALIGN=TOP>(8)</TD></TR><TR><TD>About the Contributors</TD><TD WIDTH=40></TD><TD VALIGN=TOP>349</TD><TD VALIGN=TOP>(4)</TD></TR><TR><TD>About the Editor</TD><TD WIDTH=40></TD><TD VALIGN=TOP>353</TD><TD></TD></TR></TABLE>

"Rock Brands: Selling Sound in a Media Saturated Culture, edited by Elizabeth Barfoot Christian, is a collection that explores how different genres of popular music are branded and marketed today

Rock brands : selling sound in a media saturated culture