The Commercial Theater Institute guide to producing plays and musicals

Summary:"Now in its 25th year, the Commercial Theater Institute sponsors an annual intensive program in New York for individuals interested in producing or investing in the theatre that attracts people from all over the world. The top working theatre professionals offer hard, factual information to those interested in producing for Broadway, Off-Broadway, Off-Off-Broadway, anywhere in North America, as well as in the United Kingdom. The Commercial Theater Institute Guide to Producing Plays and Musicals now collects for the first time the cream of the crop of that advice, from the noted theatre professionals who participate in the program, in their own words. Interviews, contributions, and a resource directory are included from 30 theatre professionals who have won a total of 45 Tony Awards. Agents, directors, production designers, general managers, fundraisers, marketing directors, producers, and theatrical attorneys all offer invaluable advice in a book that will be the definitive resource in its field."--Publisher's website

Edition:View all formats and editions

Genre:Interview

Physical Description:404 pages : illustrations ; 23 cm

ISBN:

9781557836526, 1557836523

OCLC Number / Unique Identifier:70630498

Subjects:

Interview

Interviews

Musicals Production and direction

Nonfiction

Producteurs et metteurs en scène de théâtre États-Unis Entretiens

Theater Production and direction

Theaterdirektor

Theaterproduktion

Theatrical producers and directors

Theatrical producers and directors United States Interviews

Théâtre Production et mise en scène

USA

United States

interviews

Additional Physical Form Entry:

Online version:

Commercial Theater Institute guide to producing plays and musicals.

608162835

Contents:

Foreword

(2)

Gerald Schoenfeld

Foreword

(3)

Jed Bernstein

Preface

(12)

Ben Hodges

Introduction

(15)

Frederic B. Vogel

THE DEVELOPMENTAL PROCESS OF PRODUCING PLAYS AND MUSICALS

(144)

Wet and Happy, or How to Hold on to Your Inspiration

(9)

David Binder

An Independent View---from MARS

(7)

Amy Danis

Mark Johannes

Collaborations Between Not-For-Profit and Commercial Theatres

(16)

Michael David

Other People's Money

(11)

Susan Quint Gallin

Business as Unusual

(5)

Kevin McCollum

You Never Forget Your First Time

(13)

Harriet Newman Leve

For the Love of Theatre

(19)

Daryl Roth

Commercial Producer-Resident Theatre Collaborations

115

(12)

Roche Edward Schulfer

From the West End to Broadway

127

(8)

Elizabeth Williams

ON THE PAGE

You Can Take the Agent Out of the Theatre

135

(6)

William Craver

The View from Here

141

(9)

Jack Tantleff

TO THE STAGE

The Center of Tension---The Physical Production

150

(6)

Neil A. Mazzella

IN THE SPACE

Things That Have Been Done To Me---Confessions of a Theatre Landlord

156

(8)

Alan Schuster

ON THE ROAD

The Road Not Taken

164

(13)

Mike Isaacson

INVESTING AND RAISING CAPITAL

177

(22)

Financing Commercial Theatre

179

(8)

Steven Baruch

Disposing of Disposable Income

187

(12)

Rodger Hess

BUILDING A TEAM

199

(100)

Developing a Theatrical Property

201

(65)

George Allison Elmer

I'm Not a [insert profession here], But I Play One in the Theatre

266

(8)

Roger Alan Gindi

The Arranged Marriage Between Not-for-Profit Theatre Companies and Commercial Producers

274

(14)

Jason Baruch

Notes from the Trenches of a Young (Well, Under 40) Theatrical Attorney

288

(11)

Ben Feldman

ADVERTISING, MARKETING, AND PUBLICITY

299

(72)

Too Much Is Not Enough---Theatrical Public Relations in the Age of the Blackberry™

301

(9)

Adrian Bryan-Brown

Why Broadway is Booming

310

(15)

Nancy Coyne

Advertising to Producers---Advertising to Audiences

325

(11)

Jim Edwards

Top Billing: Theatrical Advertising

336

(16)

Barbara Eliran

Passion

352

(19)

Shara Victoria Mendelson

Glossary

371

(18)

Index

389

More Information:

Table of contents

Table of contents only