Like most businesses, yours probably has its share of ups and downs. Whether the market is soft or strong, sustained success will always depend on finding new clients and on growing existing relationships to the point where the business benefit you provide becomes indispensable to the customer. The Rainmaker's Toolkit presents the most effective way to generate and sustain profits and growth in any industry, even in the face of stiff competition and tough market conditions. Through his years of experience in consulting for the world's largest professional service firms and dozens of high-profile corporations, Harry Mills has distilled the essence of business growth into a practical, step-by-step system for building a high-profit practice, based on the "Eight R's of Client Relationship Marketing": Revitalization, Retention, Reacquisition, Referrals, Regeneration, Rainmaking, Related sales, and Reputation making.The Rainmaker's Toolkit features more than 80 reproducible templates and tools, including an invaluable matrix that shows you exactly what you need to do during each stage of your campaign. There's also a five-step roadmap for implementing the Eight R's, from identifying and prioritizing key marketing challenges to achieving the buy-in, commitment, and accountability of everyone on your staff. Mills's program is so effective, inexpensive, and easy to implement that anyone in any business will be able to translate his practical recommendations into immediate results. Whether you're struggling to keep afloat or are already handling a full client load, The Rainmaker's Toolkit will help you to boost profits not by working harder, but by selling your company's services smarter.
