The mass media and modern society
Theodore Peterson, Jay Walbourne Jensen (Author), William L. Rivers (Author)
Print Book, English, [1965]
Holt, Rinehart and Winston, New York, [1965]
viii, 259 pages 24 cm
711453
Journalism or communications? Not one, but both
The mass media and society
The media and their social and economic environment
How the environment affected the media
The industrial structure of the media
The media and their intellectual environment
The social functions of the media
The audiences of the mass media
The media as informers and interpreters
The media as persuaders
The professional persuaders
The media as entertainers
Criticism of the media : the major themes