Front cover image for Principles of marketing

Principles of marketing

Print Book, English, 2008
12th ed. Low price ed View all formats and editions
Pearson Prentice Hall, Upper Saddle River, N.J., 2008
xix, 577 pages : illustrations (chiefly color) ; 28 cm
9788131715475, 8131715477
Part 1
Defining marketing and the marketing process
Part 2
Understanding the marketplace and consumers
Part 3
Desining a customer-Driven marketing strategy and integrated marketing mix
Part 4 Extending marketing
Edition for U.S. published under: Principles of marketing / Philip Kotler, Gary Armstrong. 12th ed., ©2008