Principles of marketing
Print Book, English, 2008
12th ed. Low price ed View all formats and editions
Pearson Prentice Hall, Upper Saddle River, N.J., 2008
xix, 577 pages : illustrations (chiefly color) ; 28 cm
9788131715475, 8131715477
818817090
Part 1
Defining marketing and the marketing process
Part 2
Understanding the marketplace and consumers
Part 3
Desining a customer-Driven marketing strategy and integrated marketing mix
Part 4 Extending marketing
Edition for U.S. published under: Principles of marketing / Philip Kotler, Gary Armstrong. 12th ed., ©2008