The craft beer revolution : how a band of microbrewers is transforming the world's favorite drink
"In The Craft Beer Revolution, Steve Hindy, co-founder of Brooklyn Brewery, tells the inside story of how a band of homebrewers and microbrewers came together to become one of America's great entrepreneurial triumphs. Beginning with Fritz Maytag, scion of the washing machine company, and Jack McAuliffe, a US Navy submariner who developed a passion for real beer while serving in Scotland, Hindy tells the story of hundreds of creative businesses like Samuel Adams, Deschutes Brewery, New Belgium, Dogfish Head, and Harpoon. He shows how their individual and collective efforts have combined to grab 10 percent of the dollar share of the US beer market"--Publisher's description
Print Book, English, 2014
First edition View all formats and editions
Palgrave Macmillan, New York, 2014
Nonfiction
250 pages : illustrations ; 24 cm
9781137278760, 1137278765
852658397
The pioneers 1965-1984
Politics, writers, teachers and community builders
The first generation: a boom, and the first beer war (1984-1994)
The class of '88
Big money meets craft brewing
The second generation: innovation
Beer and the media
Craft brewers resuscitate the Brewers' Association of America
Jailbreak : big distributors embrace craft beer
The Brewers' Association of America and the Association of Brewers merge
A seat at the table
The third generation: many roads emerge
Epilogue
Appendix A: Chronology of large brewer efforts to establish craft-style brands
Appendix B: Top 50 US brewers and top 10 US brewers and importers