Front cover image for Belief systems, religion, and behavioral economics : marketing in multicultural environments

Belief systems, religion, and behavioral economics : marketing in multicultural environments

Elizabeth A. Minton (Author), Lynn R. Kahle (Author)
Provides one of the first comprehensive investigations into the relation between religion and behavioural economics. The book offers a clear understanding of religious groups and how religion influences consumer decision making.
eBook, English, 2014
First edition View all formats and editions
Business Expert Press, New York, New York (222 East 46th Street, New York, NY 10017), 2014