Attitude Strength : Antecedents and Consequences
Social psychologists have long recognized the possibility that attitudes might differ from one another in terms of their strength, but only recently had the profound implications of this view been explored. Yet because investigators in the area were pursuing interesting but independent programs of research exploring different aspects of strength, there was little articulation of assumptions underlying the work, and little effort to establish a common research agenda. The goals of this book are to highlight these assumptions, to review the discoveries this work has produced, and to suggest dire
1 online resource (531 pages)
9781317782360, 1317782364
868489960
Cover; Half Title; Title Page; Copyright Page; Dedication; Table of Contents; Foreword; Preface; 1 Attitude Strength: An Overview; 2 Attitude Extremity; 3 Repetition and Evaluative Extremity; 4 The Impact of Thought on Attitude Extremity and Attitude-Behavior Consistency; 5 Elaboration as a Determinant of Attitude Strength: Creating Attitudes That Are Persistent, Resistant, and Predictive of Behavior; 6 Attitude Strength and Vested Interest; 7 The Causes and Consequences of Attitude Importance; 8 The Causes and Consequences of Personal Involvement; 9 Attitude Certainty. 10 Attitudes as Object-Evaluation Associations: Determinants, Consequences, and Correlates of Attitude Accessibility11 Working Knowledge and Attitude Strength: An Information-Processing Analysis; 12 From Attitudes to Actions to Attitude Change: The Effects of Amount and Accuracy of Information; 13 Methods for Identifying Consequential Beliefs: Implications for Understanding Attitude Strength; 14 Let's Not Be Indifferent About (Attitudinal) Ambivalence; 15 Structural Consistency and Attitude Strength; 16 Attitude Strength, Attitude Structure, and Resistance to Change. 17 Attitude Strength, Attitude Stability, and the Effects of Analyzing Reasons18 Measures and Manipulations of Strength-Related Properties of Attitudes: Current Practice and Future Directions; Author Index; Subject Index