Front cover image for The uses of mass communications : current perspectives on gratifications research

The uses of mass communications : current perspectives on gratifications research

The culmination of a decade of fruitful research on a new way of looking at mass communication effects, one that links the uses and gratifications approach with content analysis, audience research, social and media criticism, and literature on popular culture. Implications for study, methodological and ideological issues, and future research directions are also presented
Print Book, English, 1974
[2nd print.] View all formats and editions
Sage, Beverly Hills (Calif.), 1974