Front cover image for Going negative

Going negative

Political advertising has been called the worst cancer in American society. Ads cost millions, and yet the entire campaign season is now filled with nasty and personal attacks. In this landmark six-year study, two of the nation's leading political scientists show exactly how cancerous the ad spot has become. 16 illustrations
eBook, English, 2014
Free Press, [Place of publication not identified], 2014
1 online resource
9781439118757, 1439118752
Print version:
Title from resource description page (Recorded Books, viewed October 13, 2014)