Front cover image for 101 design methods : a structured approach for driving innovation in your organization

101 design methods : a structured approach for driving innovation in your organization

This is the first step-by-step guidebook for successful innovation planning. Unlike other books on the subject, "101 Design Methods" approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a high risk of failure, will find this an invaluable resource
Print Book, English, 2013
Wiley, Hoboken, N.J., 2013