Front cover image for Marketing moxie for librarians : fresh ideas, proven techniques, and innovative approaches

Marketing moxie for librarians : fresh ideas, proven techniques, and innovative approaches

Paula Watson-Lakamp (Author)
One thing all libraries have in common is their mission to bring information to the masses. To be relevant in this new technological age, you must ramp up your marketing by thinking like a business. You need to identify your patrons and what keeps them coming back, as well as discovering ways to get more of them. Watson-Lakamp shows you how to set up a marketing plan-- without panicking. And maybe even while having fun
Print Book, English, 2015
Libraries Unlimited, An Imprint of ABC-CLIO, LLC, Santa Barbara, California, 2015