9 brand shaastras : nine successful brand strategies to build winning brands (eBook, 2004) [WorldCat.org]
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9 brand shaastras : nine successful brand strategies to build winning brands

Author: Jagdeep Kapoor
Publisher: New Delhi ; Thousand Oaks, Calif. : Response Books, ©2004.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
M̀arkets dont̀ decline, they shift ̀says Jagdeep Kapoor in his thought provoking new book. Once again, Kapoor presents a powerful and effective roadmap on how to build successful brands. Terming these nine key brand elements as S̀haastras, ̀ he highlights important truths that each marketer must know to build healthy brands. Beginning from the Ǹeed Shaastra, ̀ which is the genesis of every product, Jagdeep Kapoor  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Kapoor, Jagdeep, 1960-
9 brand shaastras.
New Delhi ; Thousand Oaks, Calif. : Response Books, ©2004
(DLC) 2004008903
(OCoLC)54974364
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Jagdeep Kapoor
ISBN: 9788132101826 8132101820
OCLC Number: 392169713
Description: 1 online resource (117 pages) : illustrations
Contents: Cover; About the Author; Contents; Preface; Acknowledgements; The Need Shaastra; The Seed Shaastra; The Heed Shaastra; The Deed Shaastra; The Feed Shaastra; The Speed Shaastra; The Creed Shaastra; The Breed Shaastra; The Exceed Shaastra.
Other Titles: Nine brand shaastras
Responsibility: Jagdeep Kapoor.

Abstract:

The book discusses branding from the basics, or what the author defines as the 'need' or 'brand category growth' for a brand, through to the 'brand profit growth strategy' which is the final  Read more...

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