Sport analytics : a data-driven approach to sport business and management
Gil Fried (Editor), Ceyda Mumcu (Editor)
"The increasing availability of data has transformed the way sports are played, promoted and managed. This is the first textbook to explain how the big data revolution is having a profound influence across the sport industry, demonstrating how sport managers and business professionals can use analytical techniques to improve their professional practice. While other sports analytics books have focused on player performance data, this book shows how analytics can be applied to every functional area of sport business, from marketing and event management to finance and legal services. Drawing on research that spans the entire sport industry, it explains how data is influencing the most important decisions, from ticket sales and human resources to risk management and facility operations. Each chapter contains real world examples, industry profiles and extended case studies which are complimented by a companion website full of useful learning resources."--Provided by publisher
xx, 256 pages ; 26 cm
9781138667129, 9781138667136, 1138667129, 1138667137
959922413
Part I: Data 101
An Introduction to Analytics and Data
The Data Ecosystem
Part II: Analytics in Functional Areas
The Data Game: Analyzing our way to Better Sport Performance
Strategic Talent Management Analytics
Analytics in Sport Marketing
Analytics in Digital Marketing
Sport Finance by the Numbers
Sport Law by the Numbers
Manufacturing/Production Analytics
Event Management by the Numbers
Facility Management Analytics
Putting it All Together
Includes webography