Front cover image for Where good ideas come from : the natural history of innovation

Where good ideas come from : the natural history of innovation

Johnson addresses an urgent and universal question: What sparks the flash of brilliance? How does groundbreaking innovation happen? He provides the complete, exciting, and encouraging story of how the ideas are born that push careers, lives, society, and culture forward
Print Book, English, 2011, ©2010
1st Riverhead trade pbk. ed View all formats and editions
Riverhead Books, New York, 2011, ©2010
326 pages ; 21 cm
9781594485381, 1594485380
988452746
Reef, city, web
The adjacent possible
Liquid networks
The slow hunch
Serendipity
Error
Exaptation
Platforms
The fourth quadrant
Reprint. Originally published: 2010