Front cover image for Design thinking methodology book

Design thinking methodology book

Emrah Yayici (Author), ArtBizTech (Issuing body)
This book explains design thinking metodology that is applied by high-performing companies, start-ups, and organizations in developing innovative: products; services; technologies; business models; marketing ideas; processes; spaces; and solutions for diverse business and social challenges. It includes easily applicable design thinking techniques, such as empathy mapping, affinity diagrams, brin dumps, journey maps, and prototyping. The book also explains how artful thinking perspectives can be applied to enhance design thinking skills, such as reativity, thinking out of the box, empathy and visual thinking. -- Back cover
Print Book, English, 2016
ArtBizTech, [Istanbul], 2016