Front cover image for The librarian's nitty-gritty guide to content marketing

The librarian's nitty-gritty guide to content marketing

Get over yourself -- Should you care about content marketing? (yeah, probably.) -- Identifying your audience(s) -- Planning not to fail -- Writing so people might give a damn -- Common mistakes: getting better, going forward -- Are you actually succeeding? (and how do you know?) -- Afterword
Print Book, English, 2016
ALA editions, an imprint of the American Library Association, Chicago, 2016