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WorldCat.org

Preface   Why This Text   What This Text Is   What This Text Is Not   Who Can Benefit From This Text   Navigating This Text   A Note About LanguageAcknowledgmentsAbout the AuthorsChapter 1. WHY Quality Surveys and Questions Matter   What Is a Quality Survey?   Why Does Quality Matter?   Why Do We Need a Purposeful Survey Design Process?   Applying Design Thinking to Survey Research   A Purposeful Survey Design Process   An Iterative Process   Discussion Questions   Design Drills   Extended LearningPART I. WHAT TO CONSIDER BEFORE DRAFTING SURVEY QUESTIONSChapter 2. Planning and Predrafting   Why Survey? The Importance of Establishing Purpose   What Will Be Measured? Understanding Constructs and Indicators   Wait, Do You Really Need a Survey?   What Can Be Measured With a Survey?   What Are the Advantages and Limitations of Surveys?   Discussion Questions   Design Drills   Extended LearningChapter 3. Understanding Respondents   Cognitive Tasks Involved in Answering Questions   Respondent Willingness and Ability to Participate in a Survey   Context and Culture   Discussion Questions   Design Drills   Extended LearningPART II. HOW TO DEVELOP SURVEY QUESTIONS AND RESPONSE OPTIONSChapter 4. Sourcing and Crafting Questions   Sourcing Survey Questions   Composing Question Stems   Avoiding Problematic Wording and Question Types   Open-Ended Questions   Closed-Ended Questions   Discussion Questions   Design Drills   Extended LearningChapter 5. Constructing Response Options   Determining Appropriate Response Options   Strategies for Designing Response Options   Discussion Questions   Design Drills   Extended LearningChapter 6. Special Purpose and Sensitive Questions   Questions With Special Purposes   Sensitive Questions   Demographic Questions   Discussion Questions   Design Drills   Extended LearningPART III. KNOWING WHEN A SURVEY IS READY FOR USEChapter 7. Finalizing Questions and Using Pretesting Strategies   Why Pretest Surveys and Their Questions?   How Can Surveys and Their Questions Be Tested Prior to Use?   Discussion Questions   Design Drills   Extended LearningChapter 8. Pulling It All Together to Maximize Response   Survey Instructions   Order Effects   Formatting the Survey   Contacting Potential Respondents   Planning for Administration   Discussion Questions   Design Drills   Extended LearningAppendix: Checklist for Quality Question DesignGlossaryReferencesIndex

"Robinson and Leonard offer advice to researchers on crafting quality questions and compiling those questions into survey that will result in useful data. In sections on what to consider before drafting questions, how to develop survey questions and response options, and knowing when a survey is ready for use, they discuss why quality surveys and questions matter, planning and pre-drafting, understanding respondents, sourcing and crafting questions, constructing response options, special purpose and sensitive questions, finalizing questions and using pre-testing strategies, and pulling it all together to maximize response."--Provided by publisher

Designing quality survey questions