Front cover image for Designing quality survey questions

Designing quality survey questions

Sheila B. Robinson (Author), Kimberly Firth Leonard (Author)
"Robinson and Leonard offer advice to researchers on crafting quality questions and compiling those questions into survey that will result in useful data. In sections on what to consider before drafting questions, how to develop survey questions and response options, and knowing when a survey is ready for use, they discuss why quality surveys and questions matter, planning and pre-drafting, understanding respondents, sourcing and crafting questions, constructing response options, special purpose and sensitive questions, finalizing questions and using pre-testing strategies, and pulling it all together to maximize response."--Provided by publisher
Print Book, English, 2019
SAGE Publications, Inc., Thousand Oaks, California, 2019
xxiii, 229 pages : illustrations ; 24 cm
9781506330549, 1506330541
1. Why Quality Surveys and Questions Matter
2. Planning and Predrafting
3. Understanding Respondents
4. Sourcing and Crafting Questions
5. Constructing Response Options
6. Special Purpose and Sensitive Questions
7. Finalizing Questions and Using Pretesting Strategies
8. Pulling It All Together to Maximize Response