Front cover image for Diffusion of innovations

Diffusion of innovations

Innovation in organisations Change agents
Print Book, English, ©1983
Free Press ; Collier Macmillan, New York, London, ©1983
xix, 453 pages : illustrations ; 25 cm
9780029266502, 0029266505
Elements of diffusion
A history of diffusion research
Contributions an criticisms of diffusion research
The generation of innovations
The innovation-decision process
Attributes of innovations and their rate of adoption
Innovativeness and adopter categories
Opinion leadership and diffusion networks
The change agent
Innovation in organizations
Consequences of innovations
Revised edition of: Communication of innovations. 2nd ed. 1971
Includes indexes