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<TABLE CELLSPACING=0 CELLPADDING=0><TR><TD>Introduction</TD><TD WIDTH=40></TD><TD VALIGN=TOP>xi</TD><TD></TD></TR><TR><TD>A Lack of Method in Practice Leads to Problems</TD><TD WIDTH=40></TD><TD VALIGN=TOP>xii</TD><TD></TD></TR><TR><TD>The Goals of This Text</TD><TD WIDTH=40></TD><TD VALIGN=TOP>xv</TD><TD></TD></TR><TR><TD>The Immediacy of This Text</TD><TD WIDTH=40></TD><TD VALIGN=TOP>xvii</TD><TD></TD></TR><TR><TD><TABLE CELLSPACING=0 CELLPADDING=0><TR><TD WIDTH=20></TD><TD>Section One What Is Synthesis?</TD></TR></TABLE></TD><TD WIDTH=40></TD><TD VALIGN=TOP>1</TD><TD VALIGN=TOP>(28)</TD></TR><TR><TD><TABLE CELLSPACING=0 CELLPADDING=0><TR><TD WIDTH=40></TD><TD>Chapter 1 A Theory of Synthesis</TD></TR></TABLE></TD><TD WIDTH=40></TD><TD VALIGN=TOP>3</TD><TD VALIGN=TOP>(8)</TD></TR><TR><TD><TABLE CELLSPACING=0 CELLPADDING=0><TR><TD WIDTH=60></TD><TD>Understanding How People Solve Problems</TD></TR></TABLE></TD><TD WIDTH=40></TD><TD VALIGN=TOP>4</TD><TD VALIGN=TOP>(7)</TD></TR><TR><TD><TABLE CELLSPACING=0 CELLPADDING=0><TR><TD WIDTH=80></TD><TD>Acting on an Informed Hunch</TD></TR></TABLE></TD><TD WIDTH=40></TD><TD VALIGN=TOP>8</TD><TD VALIGN=TOP>(1)</TD></TR><TR><TD><TABLE CELLSPACING=0 CELLPADDING=0><TR><TD WIDTH=80></TD><TD>Making a Judgment</TD></TR></TABLE></TD><TD WIDTH=40></TD><TD VALIGN=TOP>8</TD><TD VALIGN=TOP>(1)</TD></TR><TR><TD><TABLE CELLSPACING=0 CELLPADDING=0><TR><TD WIDTH=80></TD><TD>Using Partial or Incomplete Information</TD></TR></TABLE></TD><TD WIDTH=40></TD><TD VALIGN=TOP>9</TD><TD VALIGN=TOP>(1)</TD></TR><TR><TD><TABLE CELLSPACING=0 CELLPADDING=0><TR><TD WIDTH=80></TD><TD>Understanding, and Breaking, Constraints</TD></TR></TABLE></TD><TD WIDTH=40></TD><TD VALIGN=TOP>9</TD><TD VALIGN=TOP>(2)</TD></TR><TR><TD><TABLE CELLSPACING=0 CELLPADDING=0><TR><TD WIDTH=40></TD><TD>Chapter 2 Sensemaking, Frames, Models, and Patterns</TD></TR></TABLE></TD><TD WIDTH=40></TD><TD VALIGN=TOP>11</TD><TD VALIGN=TOP>(12)</TD></TR><TR><TD><TABLE CELLSPACING=0 CELLPADDING=0><TR><TD WIDTH=60></TD><TD>The Role of Perspective in Framing Situations</TD></TR></TABLE></TD><TD WIDTH=40></TD><TD VALIGN=TOP>13</TD><TD VALIGN=TOP>(2)</TD></TR><TR><TD><TABLE CELLSPACING=0 CELLPADDING=0><TR><TD WIDTH=60></TD><TD>The Importance of Models in Sensemaking</TD></TR></TABLE></TD><TD WIDTH=40></TD><TD VALIGN=TOP>15</TD><TD VALIGN=TOP>(2)</TD></TR><TR><TD><TABLE CELLSPACING=0 CELLPADDING=0><TR><TD WIDTH=60></TD><TD>Mental Models as a Specific Type of Cognitive Representation</TD></TR></TABLE></TD><TD WIDTH=40></TD><TD VALIGN=TOP>17</TD><TD VALIGN=TOP>(3)</TD></TR><TR><TD><TABLE CELLSPACING=0 CELLPADDING=0><TR><TD WIDTH=60></TD><TD>The Nature of Patterns on Our Experiences</TD></TR></TABLE></TD><TD WIDTH=40></TD><TD VALIGN=TOP>20</TD><TD VALIGN=TOP>(3)</TD></TR><TR><TD><TABLE CELLSPACING=0 CELLPADDING=0><TR><TD WIDTH=40></TD><TD>Chapter 3 Abductive Reasoning</TD></TR></TABLE></TD><TD WIDTH=40></TD><TD VALIGN=TOP>23</TD><TD VALIGN=TOP>(6)</TD></TR><TR><TD><TABLE CELLSPACING=0 CELLPADDING=0><TR><TD WIDTH=20></TD><TD>Section Two Design Synthesis in a Business Context</TD></TR></TABLE></TD><TD WIDTH=40></TD><TD VALIGN=TOP>29</TD><TD VALIGN=TOP>(30)</TD></TR><TR><TD><TABLE CELLSPACING=0 CELLPADDING=0><TR><TD WIDTH=40></TD><TD>Chapter 4 The Value of Synthesis in Driving Innovation</TD></TR></TABLE></TD><TD WIDTH=40></TD><TD VALIGN=TOP>31</TD><TD VALIGN=TOP>(10)</TD></TR><TR><TD><TABLE CELLSPACING=0 CELLPADDING=0><TR><TD WIDTH=60></TD><TD>What is Innovation?</TD></TR></TABLE></TD><TD WIDTH=40></TD><TD VALIGN=TOP>37</TD><TD VALIGN=TOP>(1)</TD></TR><TR><TD><TABLE CELLSPACING=0 CELLPADDING=0><TR><TD WIDTH=60></TD><TD>Design Synthesis Links Innovation Research and Design</TD></TR></TABLE></TD><TD WIDTH=40></TD><TD VALIGN=TOP>38</TD><TD VALIGN=TOP>(3)</TD></TR><TR><TD><TABLE CELLSPACING=0 CELLPADDING=0><TR><TD WIDTH=40></TD><TD>Chapter 5 The Culture of Synthesis</TD></TR></TABLE></TD><TD WIDTH=40></TD><TD VALIGN=TOP>41</TD><TD VALIGN=TOP>(18)</TD></TR><TR><TD><TABLE CELLSPACING=0 CELLPADDING=0><TR><TD WIDTH=60></TD><TD>Challenging Constraints and Questioning Purpose</TD></TR></TABLE></TD><TD WIDTH=40></TD><TD VALIGN=TOP>43</TD><TD VALIGN=TOP>(3)</TD></TR><TR><TD><TABLE CELLSPACING=0 CELLPADDING=0><TR><TD WIDTH=60></TD><TD>Being Playful</TD></TR></TABLE></TD><TD WIDTH=40></TD><TD VALIGN=TOP>46</TD><TD VALIGN=TOP>(4)</TD></TR><TR><TD><TABLE CELLSPACING=0 CELLPADDING=0><TR><TD WIDTH=60></TD><TD>Experiencing Flow</TD></TR></TABLE></TD><TD WIDTH=40></TD><TD VALIGN=TOP>50</TD><TD VALIGN=TOP>(4)</TD></TR><TR><TD><TABLE CELLSPACING=0 CELLPADDING=0><TR><TD WIDTH=60></TD><TD>Using Visualization as a Primary Mechanism of Thought</TD></TR></TABLE></TD><TD WIDTH=40></TD><TD VALIGN=TOP>54</TD><TD VALIGN=TOP>(2)</TD></TR><TR><TD><TABLE CELLSPACING=0 CELLPADDING=0><TR><TD WIDTH=60></TD><TD>Changing a Prohibitive Culture</TD></TR></TABLE></TD><TD WIDTH=40></TD><TD VALIGN=TOP>56</TD><TD VALIGN=TOP>(3)</TD></TR><TR><TD><TABLE CELLSPACING=0 CELLPADDING=0><TR><TD WIDTH=20></TD><TD>Section Three Methods and Applicability</TD></TR></TABLE></TD><TD WIDTH=40></TD><TD VALIGN=TOP>59</TD><TD VALIGN=TOP>(110)</TD></TR><TR><TD><TABLE CELLSPACING=0 CELLPADDING=0><TR><TD WIDTH=40></TD><TD>Chapter 6 Methods for Making Meaning out of Data</TD></TR></TABLE></TD><TD WIDTH=40></TD><TD VALIGN=TOP>63</TD><TD VALIGN=TOP>(38)</TD></TR><TR><TD><TABLE CELLSPACING=0 CELLPADDING=0><TR><TD WIDTH=60></TD><TD>Externalizing the Process (Get out of Your Laptop!)</TD></TR></TABLE></TD><TD WIDTH=40></TD><TD VALIGN=TOP>63</TD><TD VALIGN=TOP>(2)</TD></TR><TR><TD><TABLE CELLSPACING=0 CELLPADDING=0><TR><TD WIDTH=60></TD><TD>Using Visual Design to Clean up the Mess</TD></TR></TABLE></TD><TD WIDTH=40></TD><TD VALIGN=TOP>65</TD><TD VALIGN=TOP>(1)</TD></TR><TR><TD><TABLE CELLSPACING=0 CELLPADDING=0><TR><TD WIDTH=60></TD><TD>Organizing to Produce Semantic Relationships</TD></TR></TABLE></TD><TD WIDTH=40></TD><TD VALIGN=TOP>65</TD><TD VALIGN=TOP>(1)</TD></TR><TR><TD><TABLE CELLSPACING=0 CELLPADDING=0><TR><TD WIDTH=60></TD><TD>Prioritizing the Data to Emphasize What Is Important</TD></TR></TABLE></TD><TD WIDTH=40></TD><TD VALIGN=TOP>66</TD><TD VALIGN=TOP>(1)</TD></TR><TR><TD><TABLE CELLSPACING=0 CELLPADDING=0><TR><TD WIDTH=60></TD><TD>Judging the Data to Reduce the Quantity</TD></TR></TABLE></TD><TD WIDTH=40></TD><TD VALIGN=TOP>66</TD><TD VALIGN=TOP>(1)</TD></TR><TR><TD><TABLE CELLSPACING=0 CELLPADDING=0><TR><TD WIDTH=60></TD><TD>Enhancing the Data through "Best Guess"</TD></TR></TABLE></TD><TD WIDTH=40></TD><TD VALIGN=TOP>66</TD><TD VALIGN=TOP>(10)</TD></TR><TR><TD><TABLE CELLSPACING=0 CELLPADDING=0><TR><TD WIDTH=80></TD><TD>Intuitive Leaps</TD></TR></TABLE></TD><TD WIDTH=40></TD></TR><TR><TD><TABLE CELLSPACING=0 CELLPADDING=0><TR><TD WIDTH=80></TD><TD>For Example: Getting to Meaning through Story</TD></TR></TABLE></TD><TD WIDTH=40></TD><TD VALIGN=TOP>67</TD><TD VALIGN=TOP>(9)</TD></TR><TR><TD><TABLE CELLSPACING=0 CELLPADDING=0><TR><TD WIDTH=60></TD><TD>Method: Affinity Diagramming</TD></TR></TABLE></TD><TD WIDTH=40></TD><TD VALIGN=TOP>76</TD><TD VALIGN=TOP>(10)</TD></TR><TR><TD><TABLE CELLSPACING=0 CELLPADDING=0><TR><TD WIDTH=80></TD><TD>How to Apply This Method</TD></TR></TABLE></TD><TD WIDTH=40></TD><TD VALIGN=TOP>76</TD><TD VALIGN=TOP>(3)</TD></TR><TR><TD><TABLE CELLSPACING=0 CELLPADDING=0><TR><TD WIDTH=80></TD><TD>For Example: Parallel Clustering</TD></TR></TABLE></TD><TD WIDTH=40></TD><TD VALIGN=TOP>79</TD><TD VALIGN=TOP>(7)</TD></TR><TR><TD><TABLE CELLSPACING=0 CELLPADDING=0><TR><TD WIDTH=60></TD><TD>Method: Flow Diagramming</TD></TR></TABLE></TD><TD WIDTH=40></TD><TD VALIGN=TOP>86</TD><TD VALIGN=TOP>(15)</TD></TR><TR><TD><TABLE CELLSPACING=0 CELLPADDING=0><TR><TD WIDTH=80></TD><TD>How to Apply This Method</TD></TR></TABLE></TD><TD WIDTH=40></TD><TD VALIGN=TOP>90</TD><TD VALIGN=TOP>(4)</TD></TR><TR><TD><TABLE CELLSPACING=0 CELLPADDING=0><TR><TD WIDTH=80></TD><TD>For Example: The Flow through a Hunter Fan Thermostat</TD></TR></TABLE></TD><TD WIDTH=40></TD><TD VALIGN=TOP>94</TD><TD VALIGN=TOP>(7)</TD></TR><TR><TD><TABLE CELLSPACING=0 CELLPADDING=0><TR><TD WIDTH=40></TD><TD>Chapter 7 Methods for Building an Experience Framework</TD></TR></TABLE></TD><TD WIDTH=40></TD><TD VALIGN=TOP>101</TD><TD VALIGN=TOP>(58)</TD></TR><TR><TD><TABLE CELLSPACING=0 CELLPADDING=0><TR><TD WIDTH=60></TD><TD>Telling a Story</TD></TR></TABLE></TD><TD WIDTH=40></TD><TD VALIGN=TOP>102</TD><TD VALIGN=TOP>(1)</TD></TR><TR><TD><TABLE CELLSPACING=0 CELLPADDING=0><TR><TD WIDTH=60></TD><TD>Changing the Scale</TD></TR></TABLE></TD><TD WIDTH=40></TD><TD VALIGN=TOP>102</TD><TD VALIGN=TOP>(1)</TD></TR><TR><TD><TABLE CELLSPACING=0 CELLPADDING=0><TR><TD WIDTH=60></TD><TD>Shifting the Placements</TD></TR></TABLE></TD><TD WIDTH=40></TD><TD VALIGN=TOP>103</TD><TD VALIGN=TOP>(1)</TD></TR><TR><TD><TABLE CELLSPACING=0 CELLPADDING=0><TR><TD WIDTH=60></TD><TD>Method: Concept Mapping</TD></TR></TABLE></TD><TD WIDTH=40></TD><TD VALIGN=TOP>104</TD><TD VALIGN=TOP>(21)</TD></TR><TR><TD><TABLE CELLSPACING=0 CELLPADDING=0><TR><TD WIDTH=80></TD><TD>How to Apply This Method</TD></TR></TABLE></TD><TD WIDTH=40></TD><TD VALIGN=TOP>107</TD><TD VALIGN=TOP>(2)</TD></TR><TR><TD><TABLE CELLSPACING=0 CELLPADDING=0><TR><TD WIDTH=80></TD><TD>For Example: Using Concept Maps in Product Development</TD></TR></TABLE></TD><TD WIDTH=40></TD><TD VALIGN=TOP>109</TD><TD VALIGN=TOP>(16)</TD></TR><TR><TD><TABLE CELLSPACING=0 CELLPADDING=0><TR><TD WIDTH=60></TD><TD>Method: Forced Semantic Zoom ("Ecosystem Mapping")</TD></TR></TABLE></TD><TD WIDTH=40></TD><TD VALIGN=TOP>125</TD><TD VALIGN=TOP>(22)</TD></TR><TR><TD><TABLE CELLSPACING=0 CELLPADDING=0><TR><TD WIDTH=80></TD><TD>How to Apply This Method</TD></TR></TABLE></TD><TD WIDTH=40></TD><TD VALIGN=TOP>128</TD><TD VALIGN=TOP>(8)</TD></TR><TR><TD><TABLE CELLSPACING=0 CELLPADDING=0><TR><TD WIDTH=80></TD><TD>For Example: Breakpoint Diagrams and Other Tools for Transitions</TD></TR></TABLE></TD><TD WIDTH=40></TD><TD VALIGN=TOP>136</TD><TD VALIGN=TOP>(11)</TD></TR><TR><TD><TABLE CELLSPACING=0 CELLPADDING=0><TR><TD WIDTH=60></TD><TD>Method: Forced Temporal Zoom ("Customer Journey Mapping")</TD></TR></TABLE></TD><TD WIDTH=40></TD><TD VALIGN=TOP>147</TD><TD VALIGN=TOP>(12)</TD></TR><TR><TD><TABLE CELLSPACING=0 CELLPADDING=0><TR><TD WIDTH=80></TD><TD>How to Apply This Method</TD></TR></TABLE></TD><TD WIDTH=40></TD><TD VALIGN=TOP>147</TD><TD VALIGN=TOP>(8)</TD></TR><TR><TD><TABLE CELLSPACING=0 CELLPADDING=0><TR><TD WIDTH=80></TD><TD>For Example: The Emotional Touch Points of Shopping</TD></TR></TABLE></TD><TD WIDTH=40></TD><TD VALIGN=TOP>155</TD><TD VALIGN=TOP>(4)</TD></TR><TR><TD><TABLE CELLSPACING=0 CELLPADDING=0><TR><TD WIDTH=40></TD><TD>Chapter 8 Methods for Creating Empathy and Insight</TD></TR></TABLE></TD><TD WIDTH=40></TD><TD VALIGN=TOP>159</TD><TD VALIGN=TOP>(10)</TD></TR><TR><TD><TABLE CELLSPACING=0 CELLPADDING=0><TR><TD WIDTH=60></TD><TD>Understanding Chasm 3: Empathy and Insight</TD></TR></TABLE></TD><TD WIDTH=40></TD><TD VALIGN=TOP>159</TD><TD VALIGN=TOP>(10)</TD></TR><TR><TD><TABLE CELLSPACING=0 CELLPADDING=0><TR><TD WIDTH=80></TD><TD>Method: Reframing</TD></TR></TABLE></TD><TD WIDTH=40></TD><TD VALIGN=TOP>160</TD><TD VALIGN=TOP>(2)</TD></TR><TR><TD><TABLE CELLSPACING=0 CELLPADDING=0><TR><TD WIDTH=80></TD><TD>How to Apply This Method</TD></TR></TABLE></TD><TD WIDTH=40></TD><TD VALIGN=TOP>162</TD><TD VALIGN=TOP>(2)</TD></TR><TR><TD><TABLE CELLSPACING=0 CELLPADDING=0><TR><TD WIDTH=80></TD><TD>Method: Insight Combination</TD></TR></TABLE></TD><TD WIDTH=40></TD><TD VALIGN=TOP>164</TD><TD VALIGN=TOP>(2)</TD></TR><TR><TD><TABLE CELLSPACING=0 CELLPADDING=0><TR><TD WIDTH=80></TD><TD>How to Apply This Method</TD></TR></TABLE></TD><TD WIDTH=40></TD><TD VALIGN=TOP>166</TD><TD VALIGN=TOP>(3)</TD></TR><TR><TD>Conclusion</TD><TD WIDTH=40></TD><TD VALIGN=TOP>169</TD><TD VALIGN=TOP>(2)</TD></TR><TR><TD>Glossary</TD><TD WIDTH=40></TD><TD VALIGN=TOP>171</TD><TD VALIGN=TOP>(2)</TD></TR><TR><TD>Works Cited</TD><TD WIDTH=40></TD><TD VALIGN=TOP>173</TD><TD VALIGN=TOP>(4)</TD></TR><TR><TD>Index</TD><TD WIDTH=40></TD><TD VALIGN=TOP>177</TD><TD></TD></TR></TABLE>

Exposing the mageic od design : a practitioner's guide to the methods and theory of synthesis (human technology interaction)