Front cover image for Nicely said : writing for the web with style and purpose

Nicely said : writing for the web with style and purpose

Nicole Fenton (Author), Kate Kiefer Lee (Author)
"Whether you're new to web writing, or you're a professional writer looking to deepen your skills, this book is for you. You'll learn how to write web copy that addresses your readers' needs and supports your business goals ... Topics include: write marketing copy, interface flows, blog posts, legal policies, and emails; develop behind-the-scenes documents like mission statements, survey questions, and project briefs; find your voice and adapt your tone for the situation; build trust and foster relationships with readers; make a simple style guide."--Publisher's description
Print Book, English, 2014
Peachpit Press, [San Francisco, CA], 2014
viii, 184 pages : illustrations ; 23 cm
9780321988195, 0321988191
Style matters
What writers do
Get your bearings
Make a plan
Writing basics
Find your voice
Watch your tone
Build a community
Sell it without selling out
Touchy subjects
Make it flow
The revision process
Style guides